1. 2012 Social Media and Web Metrics Presentation

2. Combined Facebook and Twitter Metrics (September 28, 2011- September 28, 2012) NCLR Facebook and Twitter Accounts ALMA Awards Facebook and Twitter Accounts

3. Facebook Demographics ALMA AwardsNCLR

4. NCLR Facebook Growth September 28, 2011- September 28, 2012 (Highest growth seen between March 2012- September 2012) February 21- March 5, 2012: +247 Likes February 21- March 5, 2012: +247 Likes July 5- 17, 2012: +345 Likes July 5- 17, 2012: +345 Likes September 16- 28, 2012: +598 Likes September 16- 28, 2012: +598 Likes

5. ALMA Awards Facebook Account February 21- March 5, 2012: +100 Likes February 21- March 5, 2012: +100 Likes July 5-17, 2012: +423 Likes July 5-17, 2012: +423 Likes September 16- 28, 2012: +1,099 Likes September 16- 28, 2012: +1,099 Likes

6. NCLR and ALMA Awards Twitter Highlights @NCLR Twitter Account (Started in March 2008) @NCLR Twitter Account (Started in March 2008) @ALMAawards Twitter Account (Started in February 2012) @ALMAawards Twitter Account (Started in February 2012)

7. @NCLR Twitter Account* *Limited Data in restricted range, only available after February 2012 February 21-March 5, 2012 469 Retweets February 21-March 5, 2012 469 Retweets July 5-17, 2012 1,326 Retweets July 5-17, 2012 1,326 Retweets September 16-28, 2012 533 Retweets September 16-28, 2012 533 Retweets

8. @ALMAawards Twitter Account @ALMAawards Twitter Handle Launched July 5-17, 2012 84 Retweets July 5-17, 2012 84 Retweets Sept. 16-28, 2012 1,860 Retweets Sept. 16-28, 2012 1,860 Retweets

9. 2012 NCLR Website There was an 18% jump from 2011 to 2012 in the number of visitors to NCLR website.

10. 2012 ALMA Awards Website The 2012 NCLR ALMA Awards website received 4,114,150 visitors from July 2012 to September 2012, compared to 1,589,454 visitors for this time period in 2011, showing an increase of 158%.

11. ALMA Awards YouTube Account ALMA Awards Youtube channel started on August 9, 2012 25 subscribers, 6,673 video views so far

12. NCLR YouTube Account 197 subscribers, 119,653 video views NCLR YouTube channel started June 15, 2006

13. NCLR Instagram Account The NCLR Instagram account started in June 2012, has gained 252 followers, and posted 41 photos so far on events ranging from the ALMA Awards to Voter Registration Day.

14. Líderes Facebook Metrics (September 28, 2011- September 28, 2012) Líderes Facebook Account

15. Líderes Facebook Demographics

16. Líderes Facebook Growth September 28, 2011- September 28, 2012 (Highest growth seen between March 2012- September 2012) June 10-23, 2012: +20 Likes June 10-23, 2012: +20 Likes July 5- 17, 2012: +51 Likes July 5- 17, 2012: +51 Likes July 29-August 11, 2012: +40 Likes July 29-August 11, 2012: +40 Likes

17. NCLR Líderes Twitter Highlights 766 Followers 559 Tweets 766 Followers 559 Tweets