INITIAL THOUGHT Think mobile and embrace it!!!!!!!

2 2 ND INITIAL THOUGHT I encourage you as a learning leader within your organization to be the catalyst to take action once you leave this conference and promote mobile learning

DEFINITION Digital content that a learner can access anytime, anyplace from a device that is portable, can be used while in motion, and usually always connected.

GETTING STARTED IN MOBILE LEARNING: 10 STEPS TO ENSURE SUCCESS TODAY’S OBJECTIVES DEMOS– PLEASE TAKE YOUR PHONE OUT NOW Crowdsource “Steps you believe are necessary to include to ensure success” My 10 Steps and others An Easy, Inexpensive Quick Start Explore Opportunities for Use & Tools / Platforms Characteristics of the Next Generation Employee

STEPS / ELEMENTS TO ENSURE SUCCESS (ORDER NOT IMPORTANT) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 – 11 – 12 – 13 – 14 – 15 – 16 – 17 – 18 – 19 – 20 –

Determine Success Criteria

7 Audiences and Needs Craft a Vision Technology Landscape Tools and Platforms Determine initiatives and content Assess readiness Pilot and determine success criteria Evaluate and revise Craft detail strategy Ten Steps Strategic Initiatives

He is NOT picking his nose

EASIEST WAY TO START

OTHER IDEAS TO START 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 – 11 – 12 – 13 – 14 – 15 – 16 – 17 – 18 – 19 – 20 –

NEXT GENERATION WORKFORCE (AKA “THE APP GENERATION”) They do NOT use to communicate as much as past generations Sent an average of 3,364 texts per month Only talk on the phone 515 minutes per month Born between 1994 and 2010, 23 million strong

Millennials are… Multitaskers Connected Tech-Savvy Millennials want… Instant Gratification & Recognition Work-Life Balance & Flexibility Collaboration Transparency Career Advancement

WHO WE ARE Financially support other small local organizations in the community that support their constituents Provide job skill training to those that need it Act as a relief agency to support local crisis’s

Goodwill TRY IT YOURSELF! TEXT Goodwill TO 56512

SO NOW TEXT BACK A WORD OR PHRASE OF WHAT YOU NOW THINK ABOUT GOODWILL

LAST YEAR, GOODWILL HELPED MORE THAN ? MILLION PEOPLE TRAIN FOR CAREERS

SO NOW TEXT BACK A WORD OR SHORT PHRASE OF WHAT YOU NOW THINK ABOUT GOODWILL

MLEARNING STRATEGY OPPORTUNITIES Training Performance Support Data Gathering Data Dissemination Collaboration

ACTIVITIES ALIGNED WITH STRATEGIC PLAN

RESEARCH

WHY BRAINSHARK Lots of Subject Matter Experts Easy to create content Inexpensive authoring tool

PILOT TRAININGS AND PRESENTATIONS Now reply to last message. By typing jack Initial Audience ??????

DEMO

Video, Photo’s PDF’s PPT’s Word Doc’s CONTENT ASSETS Quiz/ Test Polls/ Survey

DRAG AND DROP TO CREATE

Frederick’s Scavenger Hunt via Text Messaging (A Greener Way of Doing This) Correct response Reply “You got it! Navigate to HOUSEWARES for the final stop.“ Incorrect response Reply “This is incorrect. Try again.” BOOKS Shopper reads poster and replies with the word, “train.” Appliances Shopper reads poster and replies with the word, “change.” Shopper reads poster and replies with the word, “donate.” SHOES Correct response Reply “Congrats! Cruise your way to the BOOKS to learn about another graduate's voyage!“ Incorrect response Reply “This is incorrect. Try again.” Reply You got it! Sail to the SHOES and check out our graduates’ voyage to employment! Reply STOP to stop. Msg&data rates may apply. Shopper visits Goodwill tent or store. Posters instruct shoppers to text Goodwill (space) store number (1-8) to Correct response Reply Congrats! You reached your destination! You DONATE. We TRAIN. Lives CHANGE. Thanks for joining us on this voyage. Winner will be notified at end of promotion.

TAKEAWAYS Tie your initiatives to strategic opportunities You don’t have to spend big bucks for entrance to the mobile world. Do some research (both industry and company), create a plan and test it before you craft a real strategy. Stop designing for the desktop Craft an engagement agreement Design bite size chunks of learning

CONTACT INFORMATION Jack Wexler Director of Digital Learning Strategies