February 16© INYATHELO1 Effective Online Strategies for the Advancement Operation Aspects of Advancement – Theory and Application Prepared by Colin Habberton & Jannie Smith
February 16© INYATHELO2 What is your opinion on online donating and fundraising? Have you had any good or bad experiences with online donating and fundraising? If so, what happened and why? Do you communicate with your supporters via and SMS or printed newsletter only, and how often? Who do you see being responsible for managing the digital side / face of the NGO? A volunteer or an add-on responsibility for someone at the NGO? What is the value in having your supporter / donor database online? How do you feel about a foreign donor raising funds on your behalf? Should there be any guidelines? Introduction
February 16© INYATHELO3 3 million donors made a total of 6.5 million donations online Donations for the campaign totalled more than $770 million Of those 6.5 million donations, 6 million were $100 or less The average online donation was $80 The average donor gave more than once Raising the bar
February 16© INYATHELO4 Estimates in: 2001 = $550 Million 2003 = $1.9 Billion 2005 = $4.53 Billion 2007 = $10.44 Billion 2009 = $15.48 Billion Globally more than $30 billion in Online Donations and growing Over ZAR 200 billion per year… No Boundaries Fundraising in the digital age
February 16© INYATHELO5 The rules haven’t changed: Communication Donor Management Campaigns Financial Management The tools have... Reaching the bar
February 16© INYATHELO6 Source: 20 April 2010 The learning age
February 16© INYATHELO7 Source: November 2010 Social networking: November 2010
February 16© INYATHELO8 A toolkit: GivenGain
February 16© INYATHELO9 GivenGain
February 16© INYATHELO10 GivenGain: Features
February 16© INYATHELO11 GivenGain: NGO clients
February 16© INYATHELO12 A fully-functional self- publishing web space Upload, organize and display images and documents Create projects, publish news, create newsletters and get listed in our Cause Directory Publishing & Payments Accept multi-currency payments in VISA, MasterCard or direct payments – without a merchant account Donor-controlled choice of causes, payment notification, donation reports and donor management
February 16© INYATHELO13 An online donor management database that captures and stores payment and contact data in one place Views can be custom- arranged according to specific requirements Database & Communication Send s or text messages (SMSs) to supporters Personalized and up-to- date, thanks to integration with your donor management database
February 16© INYATHELO14 The fundraising process
February 16© INYATHELO15 Donor Campaigns: Social Networking Integrated Tools Easy to Use Free Cause Campaigns: Database Initiated Integrated Communications Campaign History Corporate Collaboration Campaign management
February 16© INYATHELO16 Benefits to Organisations: Comprehensive Web Tools Fundraising Campaigns Offers Event Scheduling & Bookings Benefits to Donors: Engagement Transparency Communication Reporting & Measurement Community building
February 16© INYATHELO17 Available options
February 16© INYATHELO18 What next? Continue your current modus operandi, but don’t miss the bus Apply online - Free Learn about online tools Become an Activist Identify a volunteer to be your DEO Develop an online strategy Inform your supporters about these opportunities
February 16© INYATHELO19 Thank you Inyathelo The South African Institute for Advancement PO Box Woodstock 7915 Cape Town | South Africa Tel Fax