A Simple Introduction to… Digital Marketing Expand your knowledge on the many aspects of digital marketing and get to grips with some of the key terminology. A Publication of ABC Company

Table of Contents Introduction: What is digital marketing? Social Media – facts and statistics Key Terminology Careers Site info

Digital Marketing …what does it involve? To put it simply, digital marketing is a method of marketing through the use of electronic devices, whether its through the use of computers and laptops or mobile phones and tablets its all marketing… digitally! Companies and businesses from across the globe, both small and large have realized the potential power of the digital market with millions of people logging into their favorite social networking sites and browsing the web daily! With a potential consumer base as wide as this it only makes sense that businesses have started utilizing social media as an advertising outlet and attempted to branch out their marketing campaigns to attract a client base that may have even been previously unattainable.

An expanding network of users: Around 73% of online adults now use some form of social media platform! In 2012 it was recorded that there were over 1.2 billion Facebook users worldwide.

Key Terminology …A helpful guide to explain some of the abbreviations you will almost certainly come across within digital marketing. SEM Search engine marketing: This is a key term within the marketing sector as many companies now spend large amounts of their advertising budgets running SEM. Search engine marketing: This is a key term within the marketing sector as many companies now spend large amounts of their advertising budgets running SEM. SEO Search engine optimisation: This is a form of SEM where companies pay a sum of money to a search engine provider in order to get their sites closer to the top of the results page. Search engine optimisation: This is a form of SEM where companies pay a sum of money to a search engine provider in order to get their sites closer to the top of the results page. PPC Pay per click advertising: Pay per click advertising is a marketing technique used by many companies as a way of increasing visibility and client base through paying a search engine a fixed sum of money per click on their advertisement. Pay per click advertising: Pay per click advertising is a marketing technique used by many companies as a way of increasing visibility and client base through paying a search engine a fixed sum of money per click on their advertisement.

Careers …Want to know more about the exciting career prospects within the digital marketing sector? Salary: A typical starting wage for someone with experience can vary between 18 – 25,000 per annum. Interested? Consider looking for apprenticeships or internships within the field of DM to gain the experience necessary to begin your career and earn a wage while doing so! Salary: A typical starting wage for someone with experience can vary between 18 – 25,000 per annum. Interested? Consider looking for apprenticeships or internships within the field of DM to gain the experience necessary to begin your career and earn a wage while doing so! What kind of roles are available to me? One of the many bonuses of starting a career in digital marketing is that you have a highly varied selection of roles to go for. From working with clients as a project manager or assistant to designing websites and advertisements as a creative campaigner. The possibilities truly are endless with high goals to achieve. Why not work towards a management role where in just a few years with the right attitude and commitment you could be taking home up to £100,000 a year! What kind of roles are available to me? One of the many bonuses of starting a career in digital marketing is that you have a highly varied selection of roles to go for. From working with clients as a project manager or assistant to designing websites and advertisements as a creative campaigner. The possibilities truly are endless with high goals to achieve. Why not work towards a management role where in just a few years with the right attitude and commitment you could be taking home up to £100,000 a year!

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