Presentation on theme: "DIGITAL MARKETING Digital marketing includes Internet marketing techniques, such as SEO, SEM and link building. It also extends to non- Internet channels."— Presentation transcript:
DIGITAL MARKETING Digital marketing includes Internet marketing techniques, such as SEO, SEM and link building. It also extends to non- Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones Social Media Marketing, display advertising, e– books, optical disks and games, and any other form of digital media. According to the DIGITAL MARKETING INSTITUTE, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
INTERNET MARKETING Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results - often referred to as "natural," "organic, or "earned" results. SEO classes provides every student an overall SEO Knowledge through practical assignments. The course has been designed in such a way that its every step helps students to derive satisfaction and better career life.
SMO = Social Media Optimization / Search Marketing Optimization Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
PPC also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
DIGITAL MARKETING STRATEGY SUCCESS FACTOR An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints
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