Connecting Chinese Worldwide CNRS – Mobile phone Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

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Presentation transcript:

Connecting Chinese Worldwide CNRS – Mobile phone Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China

Connecting Chinese Worldwide Mobile phone ownership % own mobile phone Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of mobile phone owned % Source: CNRS Jan-Jun 2004 Universe/ Sample: Mobile phone owners in 36 China cities (54,660,464/ 22,812); Mobile phone owners who watched Phoenix Chinese viewers in past month (9,651,000/ 3,844) Top 10 brands

Connecting Chinese Worldwide Phoenix Chinese viewers owned more imported mobile phone brands than CCTV-1 viewers Index

Connecting Chinese Worldwide Potential mobile phone purchasers % planning to buy mobile phone in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of mobile phone planning to buy in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who planned to buy mobile phone in the next 6 months in 36 China cities (5,289,662/ 1,772); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy mobile phone in the next 6 months (1,025,030/ 324) Top 10 brands