1. MOBILE SEARCH STATS

2. MOBILE SEARCH STATS
The total number of US searchers using mobile phones grew 26% between March and December 2012, from million to million searchers. (source: comScore)

3. MOBILE SEARCH STATS
Desktop searches were down 6% between November 2011 and November

4. MOBILE SEARCH STATS
BIA/Kelsey has predicted that Mobile search queries will overtake desktop queries by 2015.

5. 5
MOBILE SEARCH STATS
In the UK mobile search increased 400% between 2011 and 2012 and the number of searches from smartphones doubles every month (source: Fresh Egg)

6. MOBILE SEARCH STATS
Four out of five people use their smartphone to look up local information, 2 out of 3 then took direct action and 1 out of 3 concluded a purchase

7. MOBILE SEARCH STATS
Over 70% of people worldwide use their smartphones to search for products, shops and information

8. MOBILE SEARCH STATS
52% of UK smartphones owners use their device to search on a daily basis

9. MOBILE SEARCH STATS
67% of smartphone owners surveyed by the Mobile Commerce Compendium had used their device to search for information in the previous seven days.

10. MOBILE SEARCH STATS
eMarketer estimates US mobile search ad spending will top $3.5 billion in 2013 and represent 18% of digital search ad spending, up from 11% in 2012.

11. MOBILE SEARCH STATS
On average each mobile search triggers almost two follow-up actions.

12. MOBILE SEARCH STATS
More than half (55%) of conversions from mobile search take place within the hour, while 81% of conversions occur within five hours.

13. MOBILE SEARCH STATS
45% of all mobile searches are goal- oriented and conducted to help make a decision. This rises to 64% when the user is in-store.

14. So what are you waiting for?
MOBILE SEARCH STATS
So what are you waiting for?