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An Evolving Media Landscape: Platform Adoption © 2014. All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross Platform Study Q2, 2014
Multi-Tasking is the Norm Smartphone and tablet owners regularly use multiple devices while watching TV © 2014. All rights reserved. Source:: Nielsen 2014 + + + + 84%
Multi-Platform Throughout the Day © 2014. All rights reserved.Source:: MRI, comScore
Time Spent Online is Mostly Mobile © 2014. All rights reserved. 60% of time spent online is on smartphones or tablets Source: Comscore Major Media Milestones in May, June 2014
Smartphone Ownership by Demo © 2014. All rights reserved. Ages Source: Mobile Comscore June 2014
m-Commerce Has Huge Growth © 2014. All rights reserved. U.S. Retail m-commerce Sales, by Device 2013-2015 (billions) Source: Custora, eMarketer, Adobe Digital Index, IBM
Impact of Online Video © 2014. All rights reserved. What is the appropriate mix of digital video within a TV buy? Source: Nielsen & IAB Online Video Study, Feb 2013 +4.2% +3.6% +2.5% 16.0% 57.6% 47.6% 42.2% 38.3% 8.9% 13.2% 7.5% 5.8% 3.7% 70% 60% 50% 40% 30% 20% 10% 0% 5%10%15% TV Only Reach TV + Online Duplicated Reach Online Only Reach % of budget allocated to digital video
Media Time is Fueled By Digital Growth © 2014. All rights reserved. Source: Nielsen Cross Platform Study Q2, 2014 +53% 2 4 6 8 -2% +80% -1% +60% -2% 18-34 35-49 50-64 Q2, 2014 Q2, 2013 Q2, 2014 Digital Video TV Screen
YouTube has Huge Reach © 2014. All rights reserved. Source: US Statistics, Nielsen 3 Month Average Dec 2013 to Feb 2014 YouTube reaches more 18-34 year-olds than any cable network. YouTube vs. top cable nets by 18-34 year-olds reach, %r each
TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
in Digital: Transitioning To a Post-PC World.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff.
EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
A Movement of Ideas for Growth Results London, November 2015.
Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)
Marketing Solutions Mobile Fact Pack LinkedIn Confidential ©2013 All Rights Reserved.
“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.
NEW MEDIA. “ New media i s a term that emerged in the later part of the twentieth century. For example, new media holds out a possibility of on-demand.
Mother’s Day Spending Source: NRF Monthly Consumer Survey A18+, April 2017.
Multiscreen TV Brands (TV + online)
Multi-Screen TV Brands vs. AdTech:
The New Era of Mobile First
Device Ownership by Year
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