1. Phoenix Infonews Channel China Business Executives Survey 2009

2. CBES - Methodology China Business Executives Survey (CBES) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Face-to-face interview 8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Target audience – Middle and top management of enterprises. Samples represent a population of 750,000 business executives nationwide.

3. CBES Scope – Corporate Executives CEO/ GM/ MD/ President/ Chairperson (or equivalent) Deputy GM/ VP (or equivalent) Head of Finance/ Accounting Head of Domestic Marketing/ Sales/ Advertising Head of International Marketing/ Sales/ Operations Head of Production/ Operations/ R&D Head of IT

4. Top 15 nationwide channels amongst Business Executives % watched yesterday Source: CTR CBES 2009; National/ satellite channels watched yesterday. Business executives in 8 cities in China (754,779)

5. Phoenix Infonews is No.4 nationwide channels amongst Affluent Business Executives % watched yesterday Source: CTR CBES 2009; National/ satellite channels watched yesterday. Business executives with annual personal income RMB 300K+ in 8 cities in China (102,611)

6. Top 15 popular nationwide channels amongst Business Executives 2009 Vs 2008 % watched yesterday Source: CTR CBES 2008 & 2009; National/ satellite channels watched yesterday. Business executives in 8 cities in China (2008 - 678,613; 2009 - 754,779)

7. Phoenix Infonews is No.2 regional channel amongst Business Executives % watched in past 7 days Source: CTR CBES 2009; Regional channels watched in past 7 days. Business executives in 8 cities in China (754,779)

8. Phoenix Infonews is No.2 regional channel amongst Affluent Business Executives % watched in past 7 days Source: CTR CBES 2009; Regional channels watched in past 7 days. Business executives with annual personal income RMB 300K+ in 8 cities in China (102,611)

9. Phoenix Infonews is No.2 regional channel amongst General Manager/ President/ CEO/ Director % watched in past 7 days Source: CTR CBES 2009; Regional channels watched in past 7 days. Business executives who are general manager/ president/ CEO/ director in 8 cities in China (270,391)

10. Phoenix Infonews viewers are top management, affluent and decision makers Profile % Source: CTR CBES 2009; Business executives in 8 cities in China (754,779) Watched Phoenix Infonews in past 7 days (74,207)

11. Phoenix Infonews viewers love luxury products Profile % Source: CTR CBES 2009; Business Executives in 8 cities in China (754,779) Watched Phoenix Infonews in past 7 days (74,207)

12. Phoenix Infonews viewers love digital products Profile% Source: CTR CBES 2009; Business Executives in 8 cities in China (754,779) Watched Phoenix Infonews in past 7 days (74,207)

13. Phoenix Infonews viewers are frequent flyer Profile% Source: CTR CBES 2009; Business Executives in 8 cities in China (754,779) Watched Phoenix Infonews in past 7 days (74,207)