Channel4.com Light viewers analysis March 2014. Channel4.com 1Channel 4 News Channel 4 2Paralympics Winter Games Highlights Channel 4 3Time Team: Britain’s.

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Presentation transcript:

Channel4.com Light viewers analysis March 2014

Channel4.com 1Channel 4 News Channel 4 2Paralympics Winter Games Highlights Channel 4 3Time Team: Britain’s Bronze Age Channel 4 4Marvel’s Agents of S.H.I.E.L.D Channel 4 5 Nigel Farage: Who Are You? Channel 4 6Astronauts: Living In Space Channel 4 7Secret History: The Dambusters’ Great Escape Channel 4 8The Restoration Man Channel 4 9Dispatches: Food: What’s Really in Your Trolley Channel 4 10The Storms That Stole Christmas Channel 4 100% of the top 10 converting terrestrial programmes for light viewers were on C4 in February Source: BARB/ AdvantEdge March Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only, Top converting programmes: terrestrial (Peak)

Channel4.com C4 was the top converting terrestrial channel in March 2014 Source: BARB/ DDSMarch 2014: Lightest third commercial weight of viewing/ converting against all adults

Channel4.com 50% of the top indexing digital channels for light viewers in March were in the Channel 4 sales portfolio Source: BARB/ DDS March 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

Channel4.com C4 Sales is the highest converting sales house to over index for light viewers in March 2014 Source: BARB/ DDS March 2014: Lightest third commercial weight of viewing/ converting against all adults