Enterprise Fabienne | Hugo | Vicky

Mandate AnalysisStrategyImplemmentationFinancials How are we going to do this? Attract young graduates to pursue a career at Enterprise Independent competition Increase online presence

Agenda MandateAnalysisStrategyImplemmentationFinancials Analysis Strategy Human Resources Implementation Marketing

Key Issues MandateAnalysisStrategyImplemmentationFinancials Return on investment Trainee manager turnover Employee satisfaction

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials What works well What to watch out for Where to grow What needs work

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials Involved in on-campus activities Appealing career path to target What to watch out for Where to grow What needs work

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials What works well What to watch out for Where to grow Outdated recruiting process Dependant of other job posting sources

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials What works well Industry does not appeal to women Where to grow What needs work

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials What works well What to watch out for More flexible hiring Low costs and effective use of online resources What needs work

Environmental Analysis MandateAnalysisStrategyImplemmentationFinancials What works well What to watch out for More flexible hiring Low costs and effective use of online resources What needs work Engage with potential candidates through an independent and modern initiative

Analyses des alternatives MandateAnalysisStrategyImplemmentationFinancialsPrésence dans des foires d’emploi Recrutement par référence CompétitionPrésence en ligne Coût Risque Adaptabilité

Strategy MandateAnalysisStrategyImplemmentationFinancials Marketing Online video pitch Pitch Competition Offer internships and interviews Human Resources Employee website Continue incentivizing internal employees

Implementation at a Glance MandateAnalysisStrategyImplemmentationFinancials Branding Design Rent Launch Advertise Drive Evaluate Emphasize Arrive

Implementation MandateAnalysisStrategyImplementationFinancials Message Community oriented Hard work and honesty Great benefits Opportunities Clear mission and attract target market

Implementation MandateAnalysisStrategyImplementationFinancials Meet Claire The HR profile you are looking for About to graduate 23 years old Hard working Spends time on social media

Implementation MandateAnalysisStrategyImplementationFinancials Greater online presence Employee website Testimonials “Apply Now” Ask questions Presence on LinkedIn

Implementation MandateAnalysisStrategyImplementationFinancials Other efforts Greater online presence Maintain hiring through employees Community involvements Posters in universities

Implementation MandateAnalysisStrategyImplementationFinancials Video pitch campaign Greater traffic towards website and more engagement One week Receive an image 5-minute video sent through website Opportunity to apply

Implementation MandateAnalysisStrategyImplementationFinancials Pitch competition More engagement with Enterprise and identify potential candidates 2 events (Montreal and Québec) 2 hours to prepare 10-minute presentation Case: bag of objects to pitch Top students get interviews

Implementation MandateAnalysisStrategyImplementationFinancials Launch and evaluate campaign Evaluate attendance and online submissions Continued employee efforts

Financials MandateAnalysisStrategyImplementationFinancials $30,000 Pitch competition $10,000 per school Contingency costs $5,000 Update website $5,000

Risques et Mitigeants MandateAnalysisStrategyImplementationFinancials