1. Business Case Studies Enterprise Rent-A-Car
Recruitment and selection at Enterprise Rent-A-Car

2. Introduction to Enterprise Rent-A-Car

3. Introduction to Enterprise Rent-A-Car
Almost 8000 offices worldwide
Employing 65,000 people; annual turnover of over £4.5 billion
A global business with a decentralised
‘local’ structure
Enterprise services include:
Replacement cars for accident repairs,
courtesy cars, short term rentals for special
occasions
Collection service from home to rental car
Car rental market highly competitive
Focus on customer satisfaction drives growth
Needs the right people and skills to achieve aims

4. The role of Human Resource Management
A central function in the business
Workforce planning to manage current and future staffing requirements
To fill vacancies from retirements, resignations
To increase numbers to fill new jobs
To acquire new skills to use new technology
Enterprise has policy of promoting from within
Over 1,000 graduates recruited each year
Recruits people with potential to grow
Trains and develops people to meet business needs
Gives positive motivational effect on workforce

5. Attracting applicants
External recruitment needed for new skills or business expansion
Advertising through newspapers and online
Enterprise offers a clear Career Path
Trainees progress through branch management
May rise to General Managers over time
Enterprise is active within universities to attract talent
Interns act as liaison to potential applicants
Information provided
through Careers Fairs
and presentations

6. Attracting applicants

7. Recruitment Online recruitment process Different entry routes
Applications through the ‘Come Alive’ website
Improves speed and efficiency
Different entry routes
Enterprise Internships – for students at university
Students gain experience on the job across all areas of Enterprise
May lead to full time employment on graduation
Graduate Management Trainee programme
Fast-track career path to Assistant Manager

8. Selection Job description Person specification Candidates selected on
Summarises the job role and main
tasks
Person specification
Highlights the qualities the
candidate needs to have
Candidates selected on
Match to skills and competencies framework
Ability to achieve not just current post but also future potential

9. Assessment
Different opportunities for candidates to demonstrate abilities
Online application form to match to role requirements
Face-to-face interviews with Recruitment and Branch Managers
Successful candidates attend assessment day
Practical test of communication and leadership skills
Individual and group exercises
Role-play

10. Team Assignment Who are Enterprise Rent-A-Car customers?
What is human capital?
Distinguish between market orientated and service orientated.
What is the difference between job description and job specification?
Why is it important for Enterprise Rent-A-Car to do workforce planning?
In the first paragraph of the case study, what is meant by turnover?
Why is it important for a business such as Enterprise Rent-A-Car to have aims?
What are SMART objectives?
Why does Enterprise Rent- A-Car offer Graduate Management Training Schemes?
How might the Organizational structure for Enterprise Rent-A-Car have changed over time?