1. By: Turki Alsekhan Carlos Godinez Roopak Gorajia Adam McReynolds Angeli Menta Joseph Quan Matthew To Mgmt 464

2. Style 2020: The Business Problems and Opportunities I.Marketing II.Business Development III.Operations IV.HR/Management OVERVIEW

3. Style 2020 is a personal service for men and women who seek to refine their personal style. For total image solution, stylists work one- on-one with each client analyzing their personal lifestyle, current wardrobe and style makeover. Mastering your personal style gives you: Confidence Sophistication Professionalism & overall comfort STYLE 2020: THE BUSINESS

4. PROBLEMS AND OPPORTUNITIES Problem Management has not evolved No strong sales force Lead generation Organizational structure Communication barriers Luxury service difficulties Opportunity Growth Generating more clients

5. Marketing techniques Online Brand Image Media/Software Web-based Marketing Methods Marketing model for the international and e-style segment I. MARKETING

6. College-Educated $90,000 income or greater Fashion-forward thinker/care about their own style Located in South Orange County TARGET MARKET

7. Competition Brand You Image Project Image Style By Naz Style 2020’s competitive advantage Stylist has credibility Custom service for every client COMPETITOR ANALYSIS

8. Slogan Slogans help recall a company’s name and purpose Style 2020’s multiple slogans: “Uncover your STYLE. Love it. Live it.” “Life is Your Runway” “Life is Your Runway. Walk it in STYLE.” Not a strong enough brand to have multiple slogans ONLINE BRAND IMAGE

9. One consistent slogan “Life is your Runway” Easy to remember Includes benefit of the company Recalls the brand SLOGAN RECOMMENDATION

10. Reviews determine the company’s reputation to the public Feedback benefits a company’s performance and satisfaction of customers Currently, Style 2020 does not have reviews (other than the testimonials on website) REPUTATION/REVIEWS

11. To establish credibility, Style 2020 should utilize YELP Yelp is a location social media site which can allow them to build and join communities Receive feedback from consumers and professionals Larger network base REPUTATION/REVIEWS RECOMMENDATION

12. Video Series MEDIA/SOFTWARE

13. WEBSITE

14. CLIENT INTERACTION

15. SOCIAL MEDIA

16. Used to have Newsletter Used to write on Blog sites, forums for fashion magazines E-NEWSLETTERS AND BLOGS

17. WEBSITE ANALYTICS

18. For clients who do not reside in Orange County, CA For Clients who do not have time to drive to the studio Expands Market International Brand Recognition E-STYLE AND INTERNATIONAL SEGMENTS

19. WEB-BASED MARKETING METHODS

20. Methods of automating and enhancing lead generation Sales tactics to close potential clients Methods to convert leads into clients II. BUSINESS DEVELOPMENT

22. Customer Relationship Management (CRM) programs Surveying current customer database Refine workplace organizational management structure III. OPERATIONS

23. Microsoft Dynamics Nutshell SHC Direct CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

24. Microsoft Windows based Basic universal customization Focus: Sales, marketing & servicing client Incorporated e-mail accounts Cross referenced website & CRM program $44.00 per month MICROSOFT DYNAMICS CRM

25. CRM smart phone platform integration Simplified easy to use interface Confidence level of potential client Individual customizable profiles Timeline feature Benchmarking & goals Synced e-mail database $10 per month per user NUTSHELL CRM

26. Built from the ground up CRM Over 150 million individuals in database SHC DIRECT CRM Profile: Household InformationIncome Information BirthdayResident Location EthnicityShopping Preferences AgeOccupation EducationLifestyle Preferences

27. Catered to niche businesses Proven strategy to increase return on investment (ROI) Immediate implementation CRM RECOMMENDATION

28. Job Duties Projects/Events Meetings DAY-TO-DAY OPERATIONS: THE WORKPLACE

29. Currently have 9 employees Confusion among employees for job duties Miscommunication JOB DUTIES

30. Communication PROJECTS/EVENTS

31. Purpose of meetings Communication Barriers Pre and Post Meetings MEETINGS

32. Reinstate job duties Employee Handbook Monthly Newsletters Engages employees and community Meeting Agendas Resolves communication barriers WORKPLACE RECOMMENDATIONS

33. Work with HR to find ways to reduce turnover ratio Sales person position Interview process Employee handbook IV. HR/MANAGEMENT

34. Work with HR to find ways to reduce turnover ratio -Develop new ideas for a different profile that would fit the sales position that is available “Trial period” for prospective sales person position - Create a “Trial Period” to find out if the potential new hire fits the work environment Interview process -When Interviewing the new hire put the new hire in a mock situation for a sale Employee handbook HR/MANAGEMENT

35. NEW HIRE ROLE PLAY

36. List all recommendations again Operations: -Customer Relationship Management (CRM): SHC Direct HR/Management - Expand the profile for new hires - Adopt Trial Period -Create Employee Handbook SUMMARY OF RECOMMENDATIONS

37. Which ones to implement now Operations: -Customer Relationship Management (CRM): SHC Direct HR/Management: - Creating employee handbook Which to implement later HR/Management: -Develop new profile for potential sales reps NEXT STEPS

38. Q & A Thank You!