Corporate Logos. The Logo A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. A good logo is easy.

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Presentation transcript:

Corporate Logos

The Logo A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. A good logo is easy to read, visually appealing, and tells something about the thing it represents.

Type Logos Some logos incorporate the company’s name in them. This one is stylized text (writing).

Emblems Some logos have come to communicate an identity without words. These are graphic logos, or emblems.

How many of the following logos can you identify? In your opinion, what makes them good or bad visual emissaries of the product or service they represent?

Logo Resources Logo Fun