Pamela Drake December 11, 2015 SEARCH ENGINE OPTIMIZATON (SEO)

Identify search engine optimization techniques used to optimize websites and evaluate the potential advantages. Analyze websites for style and word content and use comparison tools to compare the performance. Actively participate in search engine optimization PROJECT OBJECTIVE

What is a search engine? How does it work? What is SEO? Why do we need SEO? Compare Websites Optimization Blog AGENDA

Crawling Search engine navigate the web by crawling (following links) Programs run by a search engine to build a summary of a website’s content. They create text-based summaries of content and addresses (URL) for each webpage. Index The web is tracked in the index When a person searches, the keyword(s) they enter are compared with the available website content indexes. WHAT IS A SEARCH ENGINE?

Step 2 Algorithms (Ranking) Process of formulating answers in response to search questions and the search engine return pages (SERPs). Factors that affect ranking Keywords Content Linking Social Media WHAT IS A SEARCH ENGINE?

The process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. WHAT IS SEARCH ENGINE OTIMIZATION?

Advantages Visibility Traffic Ranking WHY DO WE NEED SEARCH ENGINE OTIMIZATION?

CUNY College Websites The report consists of an on-page analysis which includes the number of words, the number of link and unlinked words, the number of links on the page and the page size WEBSITES COMPARISON

Created a WordPress Blog Use linking Add images and description text to the images. Use categories based on the major topics. Monitor the stats. Domain map the blog WORDPRESS BLOG OPTIMIZATION

cuny.edu?db=us gets

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