Presentation on theme: "SEO Essentials Let Your Customers Find You. What is SEO? The process of improving the visibility of a website or a webpage in search engines o Uses “organic”"— Presentation transcript:
What is SEO? The process of improving the visibility of a website or a webpage in search engines o Uses “organic” (unpaid) methods
Keyword Research Keyword and competitive research analysis o We take the keywords you think are important and look at the actual traffic per keyword o For example: More people search “advertising agencies” than “advertising agency” They are looking for options rather than just one agency
Ranking Report Before we touch your website we run reports for Google, Yahoo, and Bing to use as a control After we work on optimizing your site we submit sitemaps to Google so it can crawl the site and run new reports We then: o Run Reports o Review analytics
Ranking Reports Con’t When the reports come back good we begin inbound link building o We use proprietary gray hat SEO automated software This software publishes quality content (not spam) to thousands of blogs, forms, directories, article sites, PR sites, and other web properties pointing back to your site. This mimics viral popularity as it pertains to Google’s keywords Introduces the content slowly so that it doesn’t shock search engines
Ranking Reports Con’t We do either Biweekly, Monthly, or Quarterly depending on your package This gives us a reactive and proactive approach to improve rankings and protect the ones you already have
World Wide Web All websites are connected, therefore they are called the world wide web “Spiders” are sent out by search engines o Also called web crawlers, bots, et cetera o They scan your website for keywords There are only two ways for spiders to enter your webpage:
The First Way: Is through a little invisible door in the upper left hand corner of your webpage
The Second Way: Is through text based links on other pages. When a spider comes across a text based link, it clones itself and sends that clone through the link to the other page. To accomplish this successfully you need to create search friendly navigation and URL’s
Spiders Cannot see visuals (images/flash) o They only see html They read this text they same way you and I do: o Left to right o Top to bottom
Meta Page Title This is the first text spiders read when they enter a website. This becomes the headline of the results on the Search Engine Results page.
Meta Description This is the second thing the spider sees. It is not seen by people, but it does become the body of the results on the search engine results page.
Headline This is the third thing the spider sees. This is the text on the webpage that is written in H1. The spider then moves on to the content of the website.
Spiders Con’t As the spider scans the page it looks for: o Keyword frequency o Other attributes that tell the search engine the page is important Bold Italics Underlining Bullets It then sends info back to the search engine telling it what the page is about
SEO Essentials Packages SEO Essentials Code and Content only Up to 15 pages and 30 Keywords Guaranteed at least 3 page ones for investment $3,500 SEO Essentials Pro Monthly Proactive and reactive quality inbound link building and reporting Up to 15 pages and 30 Keywords Guaranteed at least 10 page ones for investment $ SEO