Effective Self-Promotion for Women in Property

Weedie Sisson…  Founding Director, People First Ltd  15 years Director level HR and business experience  Expert in profitable performance and people management  Masters in Business Administration  Honours degree in Psychology  Business Coach™ and mentor  Fellow of CIPD  Qualified in MBTI and FIRO-B  Chair, London HR Connection  Dancer and Performance Art Producer

We’ve done it... At current rate of progress, women won’t gain equal representation on FTSE 100 Boards until % of big UK company bosses are women Since 2000, 6 million of the 8 million new jobs created in EU filled by women 60% of working professionals are female The Economist 2 – 8 January % of women specialise in business & management ?

Future success... Men’s future success determined by potential Women’s future success determined on past achievements Future Success

What we hear… …about self-promotion “If you do a good job people will notice you” “If you talk about yourself people won’t like you” “People who brag are obnoxious” “Self-promotion in my culture is a no-no” “Humility and modesty is a virtue” “It’s unbecoming and aggressive to promote yourself”

Your visible reputation... performance image exposure Source: Women on Boards Conference, Australia

Visible reputation is about… …giving yourself chance & choice Establishing trust & respect in your market place Letting others take notice & say well done Broadening your friendships & network Creating deeper working relationships Building a long term reputation for yourself YOU

Self-promotion... You do it yourself You get others to help you 12

Do it yourself... …...“sizzle” statements Who you are Why you do it What you do How others benefit

Do it yourself......“sizzle” statements AUTHENTICITY INTEREST ENERGY

Get others to help you... … your network Everyone else Acquaintances Supporters Promoters

3 things you will achieve in 2010

Want more support...? … get in touch (m) (m)