Beta Bytes Belma Ahmetovic Zermina Velic Grade 11 Age 16

 Beta Bytes is a company that provides a wide range of wireless media services and online computer assistance.  We are a Service Partnership.  We can satisfy consumer needs by providing them with a solution to all their technological needs, whether for recreational purposes or for a more serious, professional approach, we can provide you with quality, friendly assistance.  We selected this legal structure because we believe with our combined effort and qualifications we can provide our customers with a wide range of jobs and execute them to the best of our ability. 2 Business Profile

 Opportunities ◦ Increasing technology ◦ No other business serving our target market ◦ Language barrier prevents adequate service ◦ We teach and repair  Qualifications ◦ Eight years of combined experience ◦ Worked part time for uncle in a computer repair shop ◦ Trilingual, Bosnian as a first language 3 Opportunity

 By Location ◦ Hartford, CT and surrounding areas.  By Population ◦ Male and female, ages 30-55, of high school education or less.  By Personality/ Behavior ◦ Bosnian working adults with families and children who own a computer and are in need of friendly assistance.  By Income ◦ Predominantly middle income households. 4 Consumer Profile

Competitive Advantage o We provide assistance in order to help you, not to promote other products or try and fix one problem while creating another. o We can explain how to fix your technological issue(s) in your own language, while teaching how to prevent future complications. CompetitorPriceQuality Greatest StrengthGreatest Weakness Geek Squad$297.93ExcellentMultiple locations nationwide. Slow to respond, expensive. iYogi$139.99/yr basic service GoodOnline computer support. Only supports newest Microsoft operating systems. Half Price Geeks$80/hr basic service GoodOn-site support, & telephone support. Charge a trip fee, a diagnostics fee, a per hour fee and software fee. 5 Competition

 Price: - More affordable to the customers than the alternative and we provide various services with the goal to fix and educate, instead of promote.  Place: -Hartford, CT and other surrounding areas.  Product: -Friendly, accurate, efficient, computer assistance.  Promotion: - Online website and business cards. 6 Marketing Mix

PhaseMethodDescriptionCost Awareness  Word of Mouth  Website  Business Cards/ European Stores  Bosnian communities  Displayed on business cards  Handed to customers after service, given to stores to hand out with purchases  Free  $12.95  $10.00/200 Purchase  Top quality, friendly, fast and accurate computer assistance at an affordable price.  Satisfaction guaranteed, we don’t simply solve, we teach and prevent.  Free Retention  10% off your next service if you refer a friend.  Saves money for the customers and help us establish long term relationships.  $ Marketing Plan

8 Cost of Materials/Direct Labor Definition of One Unit : Task of cleaning up computer, optimizing it and installing Security Systems. Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $ minutes$5.00 Total Direct Labor Per Unit$5.00 Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$0.00 Variable Costs Per Unit$0.00 Cost of Sales Per Unit$5.00

Definition of One Unit: Task of cleaning up computer, optimizing it and installing Security Systems. Selling Price per Unit$ Direct Labor Per Unit (if applicable)$5.00 Materials Per Unit (if applicable)$0.00 Total COGS Per Unit$5.00 Variable Costs Per Unit $0.00 Total Cost of Sales$5.00 Gross Profit Per Unit$ Economics of 1 Unit

10 $ Business Schedule for a Typical Week (Zermina) Entrepreneurship35 Hours School Hours44 Hours Sleep56 Hours Free-Time Hours33 Hours Business Schedule for a Typical Week (Belma) Entrepreneurship35 Hours School Hours44 Hours Work Hours18 Hours Sleep 49 Hours Free-Time Hours 22 Hours Time Management Plan

Type of Fixed CostMonthly Cost Entrepreneurial Stipend$5, Utilities (Internet, Phone, etc)$50.00 Advertising (Business Website + Cards)$22.95 Rent (1/5 of space)$ Depreciation (Laptops + Software)$48.61 Total Monthly Fixed Costs$5, Average Monthly Fixed Costs

MonthUnits Sold January190 February120 March120 April120 May120 June120 July120 August120 September190 October190 November190 December200 Total = 1, 800 Monthly Break-Even Units: Monthly Sales Projections

Selling Price Per Unit$ # of Units Sold1,800 Total Sales$359, Total COGS$9, Other Variable Costs$0.00 Total Variable Costs$9, Gross Profit$350, USAIIRD (Yearly)$63, Other Costs/Unforeseen$10, Total Fixed Costs$73, Profit before Taxes$277, Less Estimated Net Profit$207, Projected Yearly Income Statement

(ROS) 60% For every $1 dollar of sales, my business earned : $ (ROI) 3,015% For every $1 dollar invested, my business earned : $30.15 Return on Sales Return on Investment

15 Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myselfTotal start-up time investment 15 hours$ 10.00$ ItemWhere I will buy this?Cost of Item Adobe Creative Suite 4 Master Collection 2 Laptops with Wireless Capability Best BuyAlready Owned External Hard Drive 1TBwww.crunchdeals.com $64.99 Norton & Symantec Master Collection $ CASH RESERVE covering 3 months of fixed costs $3, Estimated TOTAL START-UP INVESTMENT $7,118.60

Total: $ 7, SourceAmountDebtEquityGift Personal Savings (Part Time Job) $4,000.00X Relatives/Friends $3,118.60X 16 Financing Strategy For Total Start-up Investment

 Beta Bytes will provide 7% of their net profits to the One Laptop Per Child Association, INC.  Consumers will be aware of this through the One Laptop Per Child logo located on our business website and business cards. 17 Social Responsibility Plan

- To hire a skilled technician in order to assist us with our business. - To expand our target market and provide our services to other consumers. - To graduate high school at the top of our class and be accepted into an accredited college. - To gain a Bachelor’s degree and get accepted into an accredited graduate medical school. 18 Business Business & Educational Goals Education

19 Thank you for your consideration of Beta Bytes Take a byte out of us!