Mobile. 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month.

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Presentation transcript:

Mobile

50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month average ending Sept 2015

86% of smartphone users access newsbrands 26 million people access newsbrands using their smartphones. Source: comScore Mobile Metrix Nov 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group 86%

How do readers access news on smartphones? Source: Reuters Institute for the School of Journalism 2014

Accessing newsbrands through a smartphone is particularly popular among young people % of Smartphone owners accessing news Source: comScore Mobile Metrix Nov 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

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