1. Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим

2. Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим
BIG Data
What it is. Where it is going. How it could transform your news business.
Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим

3. Things can only get worse Optimism: Things can’t get any worse
The Russian view
Pessimism:
Things can only get worse
Optimism:
Things can’t get any worse

6. The power of big data Impact of age on reading frequency (Romania)

7. The power of big data The old reader myth (UK)
Readership penetration of UK national daily newspapers by age over time. %
1972
1980
1990
2000
2010
15-24
77.5
74.8
63.5
49.6
30.2
25-34
74.4
72.2
60.5
47.1
30.9
35-44
75.8
73.2
63.1
50.8
34.1
45-54
78.5
74.6 69
56.1
37.9
55-64
75.3
73.8
67.1
59.9
47.8
65+
66.1
64.2
62.9
58.5
53.5
Var %
-61.1
-58.4
-55.0
-51.7
-36.6
-19.0
-6.2
-12.5
-15.8
-23.2
-28
Over last 50 years young readership has fallen by over 60%.
Readership among the over 65’s has fallen by 19%.
People read most when they are youngest and read less as they get older.
The rate of cohort decline is accelerating
From 6% through the seventies’s, to 28% in the naughties.
Source: CHISHOLM Analysis UK National Readership Survey, IPSOS

8. The power of big data Impact of income on reading frequency (Romania)

9. The power of big data Impact of education on reading frequency (Romania)

10. The power of big data Monthly online usage USA
Total Unique Visitors (000)
Total Pages Viewed (MM)
Average Pages per Visitor
All Internet
215,691
592,519
2,747
All Newspapers
123,897
5,339 43
New York Times
32,530
719 22
Tribune Newspapers
24,753
359 14
Advance Internet
18,053
326 18
USA Today
16,771
154 9
Washington Post
16,677
178 11
McClatchy
13,987
216 15
MediaNews
13,362
141
NYDaily News
12,502
122 10
Hearst
12,017
195 16
Wall Street Journal
11,325
115
FACT! Newspapers account for: 57% of web users 0.9% of total pages viewed 1.6% of pages per visitor
Huffington Post
24,500
439 18
Source: Comscore

11. The power of big data The internet myth (Global)
Macro level
Positive correlation
Micro level
No correlation
FACT! No statistical evidence that the internet is damaging circulation Country by country, analysis shows positive link Four national, title by title analyses show no link Position confirmed by Reuters Institute study in 7 countries
Have got this data.
Sources: Chisholm, UK ABC, UK eABC, Reuters Institute.

12. The power of big data Big data big connections (Facebook)No
Average
Jim
731
Jim’s connections
56526 77
Connections connections
9,685,791
171

13. What is data journalism Phillip Meyer 1970!
First published in 1972.
The use by reporters of social science research techniques to increase the depth and accuracy of major stories.
Fully updated, fourth edition.
Using new technology to analyze data and provide more precise information in easier-to-understand forms.

14. “The application of big data for social change represents a relatively new trend.”
The Guardian, 30 May 2013
The Guardian, 1821

15. What is data journalism Creation and execution
Visualise
Narrate
Socialise
Humise
Personalise
Utilise
Marko Lorenz 2010
Paul Bradshaw 2011

16. The Digital Advertising Landscape The market mess

17. Big data Big connections
Content
Audience
Customers
Audience

18. Putting big data to work News media intelligence hub
Central unit holding all market and library
Share resources:
Prospect databases
Marketing research
Financial research
Story content
Story names
Linkage tools between systems
Content
Communicators
Consumers
Financial
knowledge

20. Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим
Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим