1. 1 Young people and newsbrands

2. There are 14.5 million 18-34s in the UK…

3. They are young, affluent, and disproportionately important in certain markets…

4. And, contrary to opinion…

5. …newsbrands reach the vast majority of them

6. 82% Newbrands reach Of 18-34 year olds each month

7. In fact, thanks to new platforms, readership is growing

8. 8 Newsbrands offer huge digital reach… Source: comScore MMX Multi-Platform October 2013 48% across PC, tablet and mobile 10.9 million

9. 9 …the same as Wikipedia, and more than Amazon and the BBC 10.9 million Source: comScore MMX Multi-Platform October 2013 10.1 million9.0 million 10.9 million

10. Tablets and mobile phones are extending the digital reach of newsbrands million 18-34s via mobile phone and tablet +3.5

11. 11 Newsbrands have a particularly young demographic on mobile phones Source: comScore MobiLens, 3 month average ending September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group, express.co.uk and people.co.uk 50% Newsbrand visitors are 18-34

12. 12 Newsbrands also have a young audience on tablets Source: YouGov 25-27 November 2013: 884 tablet owners online 18+, used newsbrand app/visited newsbrand site in last 2-3 months Access via an app…

13. 13 Newsbrands also have a young audience on tablets Source: YouGov 25-27 November 2013: 884 tablet owners online 18+, used newsbrand app/visited newsbrand site in last 2-3 months Or via their browser

14. 14 Tablets are increasing young readers’ news consumption Source: YouGov 25-27 November 2013: 884 tablet owners online 18+

15. Newsbrands not only reach a large audience, but also a more influential one…

16. 16 129 A large amount of knowledge about products/services 127 Very likely to convince others about a product 119 Posted comments/reviews on the internet Index versus non-newsbrand readers Online newsbrand readers vs non-online newsbrand readers. Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4 …in computers Young newsbrand readers know more and share more

17. 17 131 Posted comments/reviews on the internet 124 Very likely to convince others about a product 117 Large amount of knowledge about products/services …in websites Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

18. 18 129 Very likely to convince others about a product/service 128 Large amount of knowledge about products/services 126 Posted comments/reviews on the internet …in food and dining Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

19. 19 166 Likely to convince other about a good or service 150 Talked to many different people about products in last 12 months …financial services Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

20. 20 120 Posted comments/reviews on the internet 163 Talked to many different people about products in last 12 months 136 Very likely to convince others about a product/service …toiletries and cosmetics Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

21. 21 …in TV sets and equipment 125 Posted comments/reviews on the internet 130 Very likely to convince others about a product Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

22. Young newsbrand readers are more active consumers…

23. 23 They shop more online… +51% Excludes groceries. Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4 …to make a purchase online more than once a week more likely

24. 24 More likely to visit a range of major retail sites… + 180 % +151% +119% +102% +77% +36% Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4 Index vs 18-34 year old non-newsbrand readers

25. 25 A more active and engaged audience 74% more likely to visit the site 32% longer on the site 42% more page views 227% more likely to visit 11 or more times Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4 vs 18-34 year old non-newsbrand readers

26. 26 The biggest buyers of the biggest brands 72% 74%75% Excludes groceries. Based on general population. Source: GB TGI Clickstream 2013 Q4 % of 18-34 year old brand users who read newsbrands

27. 27 The biggest buyers of the biggest brands % of 18-34 year old brand users who read newsbrands 70% 136 75% 73% 69% Based on 18-34s. Source: GB TGI Clickstream 2013 Q4 72%

28. Conclusions Newsbrands reach a vast proportion of young people every month – 82% Digital platforms offer newsbrands huge reach for young people – and are still growing Newsbrand readers have significant influence across a wide range of sectors They are a highly active and valuable online audience