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Source: Institution Research Assessment and Planning at Fresno State

What is “Gen-Y”? (born between )  Between the ages of 12-30, they are the next dominant generation  Represent 1/3 of the population  Big Spenders  $163 Billion annually  Raised as consumers  Grew up in media-saturated, brand-conscious world  Tech savvy  Spend 1/3 of their lives online! Source: Re:fuel Media Marketing, January 2015

So what is The Collegian?  The Collegian is an award winning, newspaper, run by students for the students, news source that is distributed three times per week. (Mon, Wed, Fri)  Sections within The Collegian  News  Opinion  Arts & Entertainment  Sports  The Collegian is a fantastic way to target your specific demographic through three different platforms.  Newspaper(Print)  Online  Mobile Application

Three different Platforms, Three times the exposure!  Newspaper (Print)  Online (  Mobile Applications

What is California College Media Association?  Originated in 2003 when a group of journalism faculty and advisers saw there was no statewide organization for journalism programs.  Each year CCMA holds an annual training workshop for media students on a variety of topics and hosts a competition honoring excellence in college journalism

Trophy Room First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) Second place, Best Color Advertisement (California College Media Association) Third place, Best Group Promotion (California College Media Association) Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place First place, Best Features Page Design (California College Media Association) Second place, Best Breaking News Story (California College Media Association) Second place, Best Personal Opinion Story (California College Media Association) Second place, Best Sports Photo (California College Media Association) Second place, Best Sports Page Design (California College Media Association)

What is Re:fuel  A leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions.  Decades of expertise serving youth,multicultural,military and local audiences.  re:fuel agency deploys brand campaigns that speak to these consumers in their world, throughtout their day.

Gen Ys spend 1/3 of their lives on the web.  Smartphones bring the internet to Gen Y’s in the palm of their hands making it that much easier to always stay connected.

So what’s so good about Advertising to Gen-Y?  Majority of the students at Fresno State fall into this category.  Important because  Majority of students have jobs  Have SIZEABLE incomes  Parental support!  College students spend BILLIONS of discretinoary income across several categories.  On just food alone students spend over $50.0 billion. Source: Re:fuel Media Marketing, January 2015

STATS  Circulation of 8,500 newspapers a week  22,000 views a month online  1,600 mobile app downloads

What is your target demographic?  We are multicultural and we are diverse….  Gen-Y’s  Male (42% of population)  Female (58% of population)  African American(940)  Hispanic(9,367)  International Students  Native American  Need we say more… Source: Re:fuel Media Marketing, January 2015

Special Sections

Guide to Fun

Over Half of Students Read the Print Edition…. Source: Re:fuel Media Marketing, January 2015

But will it bring them to my business!?  70% of students have been motivated to take some sort of action by reading an article or advertisement.  78% of all students use coupons or promo codes. Source: Re:fuel Media Marketing, January 2015 If you build it, They will come!

Why Fresno State?  Young Spirited, diverse student body willing to cash in on promotions

Big Idea  Mexico one dish at a time  Martes de Michelada/Michelada Tuesday(1/2 price micheladas)  Jueves Sediento/Thirsty Thursday(Buy 1 bucket get 2 nd bucket at ½ price)  Sabadazo/Big Saturday (10% of with studend ID)

Newspaper Stand Locations  47 Convenient and Strategically placed newsstands maximize exposure!

So how much does it cost? The prices are better than you might think!

The Classic Print Ad Rates

The Online Advertising  Rectangle (300x250 Pixels)  Monthly: $300  Weekly: $150  Skyscraper (160x600 pixels)  Monthly: $250  Weekly: $125  Leaderboard (728x90)  Monthly: $350  Weekly: $175  Static Rectangle (300x250 pixels)  Monthly: $500  Frequency Discount  1st month full price  2nd 10% off  3rd 20% off  4th 30% off  5th 40% off  6 and more 50% off (  Excludes Static Ad)

Mobile Tiles that go with you  Premium Home Screen Tile  $150 a week  $400 a month  $990 a semester  Home Screen Tile  $100 a week  $350 a month  $900 a semester  Banner Ads  $50 a week  $175 a month  Notification Offers  $100

How can you get started? You are ready to go aren’t you!?  Flexible Payments  Multiple run dates  FREE ad design