Presentation on theme: "News. Now. The all-new TODAY digital suite of online and mobile platforms brings together our signature brand of news reporting, cutting-edge multimedia,"— Presentation transcript:
News. Now. The all-new TODAY digital suite of online and mobile platforms brings together our signature brand of news reporting, cutting-edge multimedia, and interactive, constantly updated social networks to engage viewers like no other news media in Singapore. Expect breaking news updates via our social feeds, in-depth commentary and analysis, compelling video and photos, as well as lively debate on our community tools, all seamlessly packaged and available wherever you are, no matter what digital device you are using – be it a tablet, smartphone, or desktop computer. This is the new face of news. The new, robust ad delivery system was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment.
Extended Reach, Longer Shelf-life, Bigger Impact Print Today newspaper 300k circulation Online & Mobile Monthly Pageviews: Over 16 million Monthly Unique Visitors: Over 1 million
Why advertise with TODAY’s digital properties Monthly unique visitors (web+mobile) 1 1.07 million Monthly pageviews (web+mobile) 1 16.7 million Cumulative app downloads (all mobile devices) 2 692,000 iPhone app downloads 2 305,000 iPad app downloads 2 180,000 Monthly pageviews (mobile) 2 5.56 million Monthly unique visitors (mobile) 2 145,000 MOBILE Total followers on social media 2 79,900 Figure above consists of the following: Facebook followers (TODAYonline + TODAY Sports) 2 28,000 Twitter followers (TODAYonline + tdysports +tdy_T) 2 44,800 YouTube subscribers 5,400 Instagram followers 2,700 SOCIAL MEDIA Cumulative views on YouTube since May 2011 2 8.3 million Subscribers 2 21,400 DIGITAL NEWSLETTER 1 Source: Adobe Omniture, as of Sept 2012 2 As of Nov 2012
Today Mobile Demographics Monthly unique visitors 850,000 Monthly pageviews (mobile ) 1 2.38 million Total downloads 293,170 76%21% 23%28%21%28% 15-24 Yrs Old25-34 Yrs Old 35-44 Yrs Old Others 1 Source: Comscore 3% Others
How they engage with us… Time Spent per visitor 9.7 minutes Pages viewed per unique visitor 19.3 Visits per unique visitor per month 17.8 Users returning within 24 hours 44.7%
Media Offerings - Media Banners Carousel: - 600px x 450px Leaderboard banner: - 728px x 90px - 970px x 90px expandable to 970px x 415px Newstream: - MPU 300px x 250px Homepage: - 120px x 240px - 180px x 150px - 120px x 240px For sections and sub-sections: -300px x 100px -120px x 240px
Media Offerings - Media Banners Carousel: - 600px x 450px
Media Offerings - Media Banners Leaderboard banner: - 728px x 90px - 970px x 90px expandable to 970px x 415px
Media Offerings - Media Banners Media Offerings - Media Banners Newstream: - MPU 300px x 250px
Media Offerings - Media Banners Media Offerings - Media Banners Media Offerings - Media Banners Homepage: -1) 120px x 240px (Commentary & Analysis column) -2) 180px x 150px (Hot News Column) -3) 120px x 240px (Voices column) 1 32
Media Offerings - Media Banners Media Offerings - Media Banners For sections and sub-sections: -1) 300px x100px - 2) 120px x 240px 1 2
Rich Media - Road Block A roadblock is a multi-buy takeover of the whole TODAYonline homepage, or any topical page Skinner – 1600 x 1200 Expandable Leaderboard – 980 x 415 Video/Standard MPU – 300x250 Advertorial Segment
New Advertorial Layout Articles: - 120px x 600px - 300px x 100px - The Drawer
Media Offerings - Mobile Web app Simple Banner – 320x50 Video pre-roll iPhone Simple Banner – 320x50 Video pre-roll Splash screen – 320x460 Interstitial – 320x460 iPad Full Banner – 468x60 Video pre-roll Splash screen – 768x1024 Interstitial – 768x1024
Media Offerings – Social Media Engaging Today’s viewers on Facebook to increase awareness and interaction with your brand.
Media Offerings – Social Media Facebook Variant
YouTube: Abercrombie and Fitch video http://youtu.be/E7k6Do-9cFA 336,000 views YouTube: Hamilton Scotts ‘Sky Garage’ video http://youtu.be/oCt7A6SwWlI 277,000 views Facebook/Instagram: Photo of Lee Kuan Yew at NDP2012 http://instagram.com/p/OGtKwksZt1/ Reach: 90,000 FB likes/shares: 7,600 Media Offerings – Social Media Engaging Today’s viewers on YouTube to view and talk about your product & brand.
The Ad platform The new, robust ad delivery system was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment. We feature: - Rich Media banners - Rich Media page takeovers - User engagement banners - Advertorials - Mobile campaigns - Social media campaigns - Integrated campaigns
FAQ 1.) Q: Can the user download the iPhone app on iPad and iPhone 5? A: Yes, the app runs on the latest iPhones and iPads and supports the iPhone 5’s 4-inch screen. Android users can access the mobile web app on their smartphone or tablet. 2.) Q: What is the targeted number of viewers? A: Currently 1.05million unique viewers and 16.7m page views a month. With newly improved website, we are confident we can hit figures higher than what the old site garnered. 3.) Q: What online display banners are available? A: Leaderboard, Skinner, Showcase video banner, Ear Space (top right corner) and Carousel with sponsored tab 4.) Q: When must client submit the display banner? A: At least 7 working days before campaign period, for uploading only. 5.) Q: What if clients have no banner artworks? A: Client can engage our creative services for a fee, would need at least 2 weeks before campaign period to submit their materials 6.) Q: Will client’s advertorial content on web be on mobile as well? A: Yes. 7.) Q: Will the video content have to be provided by client? A: No. Today will produce video content for a fee, video content will be branded with Today branding. 8.) Q: Will the content produced for YouTube be featured on Todayonline as well? A: Yes. 9.) Q: What is the click-through rates for the ads? A: Dependent on content and creative. Up to 5% for splash ads, 0.3% for banner ads 10.) Q: What are the analytics used to measure traffic and generate reports for the client? A: Adobe Omniture Note: The information in this slide is subject to changes.