Examples of Persuasive Techniques in Advertising Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it, they will be left out if they don’t.

Glittering Generalities are attractive words that are used without mentioning details

Rewards convinces the consumer that a little extra is included or that the consumer gets more for his or her money. Urgency tries to convince the consumer that she or he has to buy NOW!

Endorsement is an attempt to connect a famous person to a product or item. Testimonial is when an ordinary or famous person claims to have used a product successfully.

Plain Folks is an appeal to the common person doing common things in a common way

Transfer is using words or images that will get your feelings about one thing to transfer to another, especially feelings of patriotism, love, or wealth

Appeal to Emotion is the strategy of trying to get the consumer to make a decision based on emotion instead of reason or logic. Fear is a common appeal to emotion that convinces the consumer that if he or she doesn’t make a purchase, something bad will happen. Snob Appeal convinces consumers they will be better than other people if they have the product.

Name-Calling is the use of negative language or words that convinces the consumer to choose one product over another. Commonly used in political ads.

Scientific Approach/Statistics uses test results, numbers, and scientific words to convince consumers the product is worthwhile.

Repetition is saying the same thing over and over to make it stick in consumers’ minds.