1. AT THE END OF THIS TUTORIAL YOU WILL UNDERSTAND SOME BASIC TECHNIQUES, HOW THEY WORK, AND THE INTENDED EFFECT OF THOSE TECHNIQUES. Understanding Persuasive Techniques

2. Why do we need to know these techniques? People try to persuade you to do things all day long.  Parents, teachers, your peers, the media.  Even you try to persuade friends and relatives to do things you want them to do! This will hopefully help you create a more persuasive speech. Think about your topic and your audience, what techniques will work best for your team?

3. Bandwagon, Humor, Individuality Persuasive technique: bandwagon  How it works: The person says that everyone else is buying/doing this thing, buying/doing this thing for this person  Intended Effect: to make the audience feel left out if they don’t do what everyone else is doing Persuasive technique: humor  How it works: the person presents a comic “message” that creates laughter in the intended audience  Intended Effect: to make the person associate those good feelings with that “message” Persuasive technique: individuality  How it works: the person says that people who believe in themselves will like this thing or person or idea  Intended Effect: to make the audience feel self-secure in following his or her own beliefs

4. Plain Folks, Comparison, Rewards Persuasive technique: Plain Folks  How it works: the person says that good, simple, ordinary people like this idea or argument  Intended Effect: to make the audience, especially those that consider themselves “plain folk” to connect with the idea Persuasive technique: Comparison  How it works: The person compares the benefits of one idea vs. another.  Intended Effect: to make the audience understand how one idea is better than the other Persuasive technique: Rewards  How it works: The person promises emotional physical, financial, or psychological benefits for agreeing with the idea or argument  Intended Effect: to make the audience want the reward too

5. Security, Slogan Persuasive technique: Security  How it works: The person uses words and images that make the audience feel safer with their argument  Intended Effect: to make the audience be fearful to side with or pick the other argument Persuasive technique: Slogan  How it works: The person uses a “catchy” phrase that sticks in the audiences mind  Intended Effect: to make the audience remember that argument

6. Testimonial, Transfer Persuasive technique: Testimonial  How it works: The person uses a famous person, or a person of authority to promote their argument  Intended Effect: to impress the audience and to show that someone important also agrees with that argument Persuasive technique: Transfer (emotional appeal)  How it works: The person makes the audience feel emotions towards the argument  Intended Effect: to make the audience transfer or associate strong emotions to the argument

7. You are now finished! Do the digital WSQ and pack your notes in your bag for tomorrow for grading!