Quarterly Update Q More4

More4 Highlights More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2! More4 reaches more Adults daily than The Independent & The Guardian COMBINED More4 was the 10 th most watched digital channel, in terms of share, for ABC1 Adults and 8 th for those aged 55+ More4 has an impressive ABC1 profile of 46%, which is higher than ITV 2, ITV3, ITV4, Sky 2 and Dave Sources: Advantedge/BARB Q More4 had the 7 th highest share for women across digital channels in Q2 In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks in terms of average audience Saturday peak time improved in Q3, with performance up +17% YoY.

Audience Insight

More4 profiles an older, upmarket, Source: BARB/Advantedge, Q3, All adults. more female audience

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 & Sky 1 Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.

Average Weekly ReachAverage Daily Reach/AIR Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Q4 (July June 2014) Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Rajar Q More4 reaches more adults than The Independent & The Guardian combined

Highest Rated Programmes Source: BARB/Advantedge, Q (excludes films) ABC1 s Programme Title000’s 1Grand Designs295 2Masters of Sex261 3Car S.O.S250 4Building the Dream247 5Come Dine With Me Out of 10 Does Countdown235 7A Place in the Sun229 8Nashville224 9Selling Houses with Amanda Lamb204 10The Golden Rules of Porn204

Highest Converting Programmes Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3 (excludes films) ABC1 Adults Programme TitleIndex 1Masters Of Sex150 2A Place In The Sun140 3 Grand Designs138 4Couples Come Dine With Me135 5Building The Dream134 6Come Dine With Me134 7Cooks' Questions134 8Father Ted131 9Grand Designs Australia The Good Wife 127

More4 Viewers… They are commercially receptive, tending to buy products from companies who sponsor TV programmes (index = 224) and often notice products/brands in TV programmes/films (index = 135) More4 viewers are heavily influenced by celebrities in their purchase decisions (index =209) and if they trust a brand they buy it without looking at the price (index = 145) They find TV ads interesting to talk about (index = 156) and whilst watching TV, they search on the internet for products they see advertised (index = 1113) They are TV addicts (index = 107) and rely on TV to keep them informed (index = 106). Source: GB TGI 2014 Q4 (July June 2014) base = all adults, viewers defined as all adults who state M4 as 1 st favourite channel. More4 viewers are commercially receptive

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