Triton Digital “For The Love of Music Series” Presented to: Boston Beer

Campaign Goals: “ Shift Drinker Perceptions” Sam Adams is: Special Distinct Innovative Independent Passionate Sam Adams is not mainstream or corporate

Slacker – The Best Content. Anywhere. At A Glance 30 million registered users US and Canada 60% Male 56% Innovative Slacker delivers a true music discovery experience Independent Slacker is not driven by label demands, but by their EQ – Engagement Quotient Passionate About Music 13+ million songs 300+ Handcrafted Stations, programmed by humans, not algorithms Slacker is not mainstream or corporate

For The Love Of Music Series Slacker will develop a series of stations that feature emerging bands, titled “For the Love of Music,” a play on Sam Adams’ “For the Love of Beer.” Stations will be developed 6x over the year and will be hosted by the emerging artists themselves, including acoustic versions of their music and music by their influences “For the Love of Music” will be created exclusively for Sam Adams to align with the brand objectives 100% SOV within the series of stations Sam Adams becomes synonymous with emerging artists that are passionate and independent music listeners want to be first to discover.

For The Love Of Music Series Promotion: Slacker will produce custom :30-second audio to drive tune-in to this series Will be featured on Slacker Home Page, rotating between Slacker Spotlight and the New & Trending carousel Will be featured within Slacker’s monthly newsletter, sent to 1 million registered users Slacker will post the feature within its Facebook feed – 780k followers

For The Love Of Music Presented by Sam Adams

Driving Traffic to “For the Love of Music” Home Page Promotion – 12 million bonus imps within Slacker Spotlight (1x per month) Traffic-Driving 30’s – 13 million bonus imps (250k per week for 52 wks) Facebook & Twitter – 850,000 (6-12x/yr) Slacker Newsletter – 1,000,000 (6-12x/yr) Sam Adams could also: –Promote the Series within your social media –Bring winners to series recording sessions, including artist meet & greet –Add to the Series creative process 7

Valvoline Example Home Page Promotion - Slacker Spotlight American Muscle featured on Home Page under Slacker Spotlight, Slacker Radio’s recommended stations Logo included on Album Art 8

Valvoline Audio Examples Traffic-Driving 30 Drives listeners to the custom channel or feature Promotes the feature and can include tagline or offer 9 In-Channel 30 Since client has 100% SOV within custom feature, this Slacker Radio-produced spot runs 50% with client- produced spot

Valvoline Facebook Example 10 Slacker Radio promotes Valvoline’s American Muscle Radio to 785,000 Facebook fans Fans comment, expanding social reach

Valvoline Twitter Example Slacker Radio Tweets to 52k followers Followers Retweet 11

12 Triton Digital Thank You Jay Rose | Vice President Interactive Sales & Partnerships Triton Digital 261 Madison ave |New York, NY O: {646} | M: (917) |