Hi Friends! HL Students: Please turn your FOA reflections in to the basket in the front of the room. SL Students: Please open your packets to page 25 in your packet…

Language and the State: Propaganda Just say no! p. 25 in packet

Guiding Questions How is language used in various media to inform and persuade the public? What kinds of stylistic devices do we often see in public service announcements? What is the difference between indoctrination and public information? How might propaganda be good for the general public?

Towards Assessment…The End Goal Further Oral Activity: Have a discussion with a classmate about the effectiveness of these ads. Do we still see ads like these from the 1980s today? If not, why? Which ad did you find the most convincing or educational? Give reasons for your answers. Cite examples of the propaganda techniques and argumentation fallacies from the ads in your further oral activity. OR Written Task #1: You could write a letter to The Partnership for Drug- Free America with criticism of their advertising techniques. Point out how their ads use a lot of argumentation fallacies, which make the ads ineffective. Explain how the youth might even make fun of such ads.

Propaganda Techniques Carefully uses words and pictures in a certain way to influence: Opinions Emotions Attitudes Behavior

Famous Person An important person or famous figure endorses a product or an idea. “It must be a good idea if _____ thinks it is.” Like Sprite? Drake does. Women and Obama

Bandwagon Effect “Everyone is doing it, so you should too.” A lot like peer pressure

Appeal to fear Negative words or images such as fear or shame that will happen to you if you use a product/or don’t use a product.

Slogans A slogan is a phrase used in a political or commercial campaign repeatedly. Slogans are meant to be simple, as they express a shared purpose or idea.

Analogy target is unjustly compared to another source

Generalizations Generalization occurs when large conclusions are drawn from a few instances. Premise 1 - Girl 1, 2, 3 and 4 do not like pigs. (specific) Premise 2 - Girl 5 likes a man. (specific) Conclusion - Women like men over pigs. (general)weakness of inductive reasoning.

Generalizations OR… Premise 1 - Women do not like pigs. (general) Premise 2 - Pigs do not wear condoms. (general) Conclusion - If I want to be liked by women, then I must wear a condom (specific)

Equivocation Equivocation is when a word is used in two different senses in an argument. Take for example the following syllogism: A hamburger is better than nothing Nothing is better than good health Therefore, a hamburger is better than good health The word 'nothing' has two meanings Can be used to manipulate people, by making false arguments sound convincing.

Equivocation

Appeal to Authority Appeal to authority is an argumentation technique, in which one refers to a source that claims to have authority. It is an argumentation fallacy because it assumes that authorities or institutions are right. This, however, does not have to be true by definition. Source A says that premise 1 is correct Source A is an authority Therefore, A must be correct

Repetition If you repeat something over and over again, people will believe it Free Credit Report.com

P. 25 in packet… Public Service Announcements for Just Say No! campaign Found on ThinkIB

This is a screen shot of the videos

Towards Assessment…The End Goal Further Oral Activity: Have a discussion with a classmate about the effectiveness of these ads. Do we still see ads like these from the 1980s today? If not, why? Which ad did you find the most convincing or educational? Give reasons for your answers. Cite examples of the propaganda techniques and argumentation fallacies from the ads in your further oral activity. OR Written Task #1: You could write a letter to The Partnership for Drug- Free America with criticism of their advertising techniques. Point out how their ads use a lot of argumentation fallacies, which make the ads ineffective. Explain how the youth might even make fun of such ads.

2015 Anti Drug Commercials Awkward Silence Just a Phase Prescription Drug Abuse

PSAs Take out a sheet of paper. You will be taking notes on NINE different PSAs… You will be answering SIX different questions for each.

PSAs PSA Questions 1. Who is the intended audience? 2. What is the purpose and are there multiple purposes? 3. Are there commonalities between the examples? What should most/all psa's include? 4. How does the cultural context play a role in the creation and viewing of the psa? 5. Name 5 stylistic features the writer/producer uses in the psa. What is the effect of each one? 6. Name 4 structural features the writer/producer uses in the psa. What is the effect of each one?

FOA – Create your own PSA Brainstorm “issues” at RHS Individual rubrics PSAs must show evidence of THREE propaganda techniques 30 second PSA includes public performance, video, or radio broadcast (recorded or live). 150-word rationale discussing target audience, intended effect, stylistic and/or structural features used

How will I be graded? FOA Rubric (IB SL) 30 points Extra credit will be awarded for creativity Assessments are 40% of your final grade Rationale is worth 15 points Target audience(s) Intended effect Stylistic and/or structural features

This is a screen shot…