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Published byCalvin Hill
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POWER OF PERSUASION
War of the Worlds by H. G. Wells Radio broadcast October 30, 1938
Persuasive Device a technique deliberately used to influence others, to convince the audience of the validity of an argument. (also known as propaganda techniques)
Persuasive Devices are used in product advertisements political campaigns everyday situations
Common Devices Bandwagon Testimonial Transfer Trial Balloon Exigency Repetition Card-stacking Name-calling Plain Folks Snob Appeal Glittering Generalities Oversimplifying Innuendo Faulty Cause/Effect Out of Context Scare Tactic
Bandwagon an appeal to follow the crowd; everybody’s doing it.
Bandwagon Clues peer pressure 2 out of 4 dentists recommend Over 4 million sold
Testimonial quotation or endorsement, which attempts to connect a respectable person with a product or idea.
Testimonial Clues direct quotation actual person with identification courtroom religious conviction http://www.youtube.com/watch?v= hyET522rKMA
Transfer Using a famous person or thing to sell an idea or a product by attempting to connect the two.
Transfer Clues endorsements celebrities http://www.youtube.com/watch?v=JUC yJjZ_QUY
Find and collect examples of bandwagon, testimonial, and transfer.
Trial Balloon Offering something free or at a discount
Trial Balloon Clues coupons 2 for price of 1 buy one get one free
Exigency Offer will expire
Exigency Clues expiration date limited time only sales within next 10 minutes
Find and collect examples of trial balloon and exigency.
Repetition repeating again and again
Repetition Clues parents “nagging” children “begging” pop-ups
Card-stacking naming all of the positive reasons to choose something, selective omission; can also be used for negative influence.
Card-stacking Clues listing numbering
Find and collect examples of repetition and card-stacking.
Name-calling links a person or idea to a negative symbol or name
Name-calling Clues used towards an opponent or competitor negative connotation
Plain Folks speaker presents him or herself as a common person
Plain Folks Clues Average Joe speaker “understands” the reader/listener
Snob Appeal convinces consumers that they are worthy of a product or service because it is the best.
Snob Appeal Clues You’ll be popular if… Better than the rest
Glittering Generalities Emotionally appeal to positive and highly-valued concepts and beliefs
Glittering Generalities Clues Vague positive connotations ‘Strength,’ ‘freedom,’ ‘patriotism’
Find and collect examples of name- calling, plain folks, snob appeal, and glittering generalities.
Innuendo Hinting or suggesting that something or someone might be negative
Innuendo Clues Usually derogatory
Faulty Cause/Effect suggests that because B follows A, A must cause B
Faulty Cause/Effect Clues Example: Eating ice cream causes murder More murders occur in the summer More ice cream is eaten in the summer However, ice cream does not cause murder
Out of Context Selective editing of quotes which can change meanings
Out of Context Clues Political campaigns celebrities
Out of Context Examples Obama on Taxes
Find and collect examples of innuendo, faulty cause/effect, and out of context quotations.
Oversimplifying Favorable generalities are used to provide simple answers to complex problems
Oversimplifying Clues Statements are positive and firm qualifying words are never used
Scare Tactic Play on consumers’ fears if they do not purchase
Scare Tactic Clues What will happen if you chose the other brand/product?
Find and collect examples of oversimplifying and scare tactics.
Now you will complete several tasks to create a business advertisement and you will use persuasive techniques to convince consumers to buy your product or service.
Power of Identity Business Name
Power of Image/Symbol Logo/Icon
Power of Persuasion Slogan Theme Song
Persuasion Is All Around You!
Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.
Persuasion, propaganda, and faulty reasoning
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
Propaganda. Why bother to study about Propaganda?
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Propaganda and Persuasion Techniques people use to make you believe what they have to say.
WHAT IS PROPAGANDA? Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Persuasive Techniques Propaganda and Advertising.
WHOSE VOICE DO YOU HEAR? Mrs. Wilcox. WHAT IS PROPAGANDA? The Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause.
Persuasive Writing Writing whose Purpose is to CHANGE MINDS and BRING ABOUT ACTION.
Power of Propaganda. Propaganda Techniques Refers to any technique used to influence the action and beliefs of large numbers of people May be written,
Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.
Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.
Act Now, While Supplies Last!: Advertising Techniques Argument & Rhetoric, Spring 2014 Senior English.
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