1. Whose voice guides your choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques

2. Propaganda is …
… form of communication
… aimed at swaying or influencing your attitude
… toward or away from some cause or position.

3. Influence of Propaganda
If you watch 30 hours of TV per week, you will…
View roughly 37,822 commercials per year
That’s about 100 TV ads per day
You will see another 100 to 300 ads per day through other mass media
If companies did not think you could be influenced, they would not spend billions of $ on it!

4. So …
if everyone is trying to influence you how do you ….

5. How do you decide who is the best candidate…
Clipart-Microsoft Office XP 2002

6. or which is the best toothpaste ?
Clipart-Microsoft Office XP 2002

7. Who uses Propaganda? Media & Advertising: Military Television
Radio
Billboards
Bumper stickers
Magazines, Newspapers
Military
Politicians
Governments
You and I

8. What are Propaganda techniques?
Designed to persuade and to influence your
Opinions
Emotions
Attitudes
Behavior
Propaganda techniques seek to “guide your choice.”

9. What are some of the methods or techniques used to persuade us?
Bandwagon
Name-calling
Testimonial
Glittering Generality
Plain-folks appeal
Transfer
Emotional words
Faulty Reasoning
Fear

10. Bandwagon
Everybody is doing this. Join the crowd! You must JOIN in to FIT in!
If you want to fit in, you need to “jump on the bandwagon” and do it too.
Clipart-Microsoft Office XP 2002

11. Name-calling
A negative word or feeling is attached to an idea, product, or person implying that we should not be interested.

12. Testimonial
A famous person endorses an idea, a product, a candidate and implies the person uses it and so should we!

13. Critical thinking questions
Who produced and/or paid for the message?
What is the purpose of the message?
Who is the ‘target audience’ ?
What techniques are used to both attract attention and increase believability?
What lifestyles are promoted and why?
Does the message contain bias or stereotypes?

14. Critical thinking questions
Why is this message being sent?
Who stands to benefit from the message?
Who or what might be omitted and why?
How might different people interpret the message differently from me?
What can I do with the information I obtain from the message?
What do you know; not know; like to know?

15. For each commercial you will label the type of propaganda technique being used and answer 2 of the above critical thinking questions.
Karate Boy: _________________________________________________________________________________________________________Michael Jackson: _________________________________________________________________________________________________________

16. For each commercial you will label the type of propaganda technique being used and answer 2 of the above critical thinking questions.
Men at Restaurant: _________________________________________________________________________________________________________Vending Machine: _________________________________________________________________________________________________________

17. Now, Go back and look for facts to back up your choice.
Find out who is presenting those facts.
Clipart-Microsoft Office XP 2002

18. Are they facts at all, or is the advertiser using propaganda techniques to persuade you?
Clipart-Microsoft Office XP 2002