1. Persuasive Writing

2. Persuasion “The persuasion of a friend is a strong thing.” – Homer
Reflect on this quote.
Things to think about:
What words stand out to you?
What connections can you make?
Do you think this quote is true? Explain why or why not.

3. Persuasive Essays Set up paper for Cornell notes.
Topic: Persuasive Essay
Essential Question: What are the elements of a persuasive essay?

4. Definition of a Persuasive Essay
A persuasive essay is a written work in which a writer presents a case for or against a particular position.
Each logical argument, powerful image, or striking phrase leads to a final conclusion through which the reader sees things from the writer’s point of view.

5. Persuasive Essays vs. Argumentative Essays
May make claims based on opinions
May not take opposing ideas into account
Persuades by appealing to the audience’s emotion or by relying on the character or credentials of the writer
Makes claims based strictly on factual evidence
Makes counter-claims, taking into account opposing views
Convinces audience through the merit and reasonableness of the claims and proofs
From:

6. Forms of Persuasive Writing
What are some types of persuasive writing?
Advertising
Letters
Political speeches
Position papers
Public service announcements
Editorials
Personal commentaries

7. Careers Utilizing Persuasion
What are some careers where persuasion is important?
Advertisers
Real estate agent
Salesperson
Marketing
Fundraiser
Grant writer
Lobbyist
Hostage negotiator
Lawyer

8. Elements of Persuasive Essays
Includes an issue with more than one side
Clear statement of the writer’s position
Clear organization that leads to a conclusion
Powerful conclusion that usually asks the reader to either believe as the writer does or take some kind of action on the issue

9. Evidence that Supports the Writer’s Position
Logical arguments
Statistics
Expert opinions
Personal observations
A consideration of another side of the issue with an argument against that side or an explanation of why that side is wrong
Powerful words and images

10. Ways to Persuade
Ethos: Author uses the character or personality of the
speaker to persuade, such as celebrity endorsements.
(If you believe in the celebrity, you will believe what
they are selling.)
Example: “Mom, Deputy Peterson, the school resource
officer, told us today that cell phones are needed to
create a sense of security for students.”

11. Ways to Persuade Logos: Author uses logic or reason in order to
persuade. When written, the information is meant to
be fact or data.
Example: “Mom, 9 out of 10 students have cell phones
and have used them in emergency situations.”

12. Ways to Persuade
Pathos: Author uses emotions to draw in the reader. Advertisements typically use pathos. Many ads depict emotions, such as joyfulness, unhappiness, playfulness, excitement, fear, and more. Example: “Mom, what if my soccer practice is over early, and I don’t have a cell phone? Do you really want me sitting on the side of the road waiting for someone to pick me up?”