Facebook: The Social Network That Took Over The World By Sarah Benqlilou

Index Facebook: An Introduction Facebook as a Tool for Advertising Numbers and Statistics Facebook in different Cultures

Facebook: An Introduction Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg.

Facebook: An Introduction Facebook says it now has 1.11 billion people using the site each month.

Facebook as a Tool for Advertising Facebook’s message to advertisers is: Over 900 million people. We’ll help you reach the right ones.

Facebook as a Tool for Advertising The Different Ways to Promote a Product on Facebook Page Like (user Likes your page and their friends will see this) Page Post Like (user Likes a post on your page) Page Post Comment (user comments on a post) App Used or App Shared (user interacts with your app) Check In (user checks into your location) Event RSVP (user indicates they are attending your event)

Numbers and Statistics These are some known Facebook Stats Total number of monthly active Facebook users: 1,110,000,000 Total number of mobile Facebook users: 680,000,000 Increase in Facebook users from 2011 to 2012: 26 % Total number of minutes spent on Facebook each month: 700 billion Percent of all Facebook users who log on in any given day: 50 % Average time spent on Facebook per visit: 20 minutes Total number of Facebook pages: 50,000,000

Numbers and Statistics

Facebook in different Cultures

Based on the aggregate data from all the countries, the results show that 85 percent of respondent uses social media for business use and 97 percent for personal use. The top three reasons for using social media for personal use are: Connecting with friends and family Reading social media content Connecting with like-minded people The top three reasons for using social media for business are: Building networks for business contact Reading social media content Highlighting personal and professional expertise on social media