USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency Office: 323-206-6491.

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Presentation transcript:

USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency Office:

THE AVERAGE FACEBOOK USER CLICKS THE LIKE BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS AND SPENDS 55 MINUTES ON FACEBOOK DAILY.

TRADITIONAL ADVERTISING PASS ALONG VALUE = 2:1 VS. SOCIAL MEDIA PASS ALONG VALUE = INFINITE * Higher Return on Investment VS.

When it comes to social media it’s all about Return on Engagement

What Facebook Posts Can Feel Like

Too Few Updates = Messages won’t connect Subscribers are disengaged Too Many Updates = Can you say “hide”? Updates that read like spam = Can you say “unlike”?

POST EFFECTIVENESS BY TYPE

IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS

IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS

BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS

Recap of Post Effectiveness

Frequency How much is too much? Once a day but No more than 2x a day

COMPARING SOCIAL NETWORKS

11 POWERFUL TOOLS FOR MARKETERS

Publicize Events

Build Brand Loyalty

Increase Sales

Connect with other Social Media ____________________________

Hold Contests

Gain Insight on your Brand

Capture Subscriber Information

Publish Content

Engage with Games

Crowdsourcing

Drive Traffic to Business Locations

Q & A IDEATIONAGENCY.COM

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