Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications SOCIAL MEDIA

Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. The platforms we use include: Facebook Twitter, and Instagram SOCIAL MEDIA & MARKETING

Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. SOCIAL MEDIA & MARKETING Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by including social media images, videos, and infographics in addition to classic text- based content.

FaceBook and Twitter Photos, Videos, and Text posted through the official FaceBook and Twitter pages should be of excellent quality. Any “below quality” photos or videos posted through the official page should only be “reposted” through a third party/church member, and this should be stated. SOCIAL MEDIA USAGE BASED ON PLATFORM

Instagram Photos and Videos posted through the official Instagram page should be of excellent quality. Any “below quality” photos or videos posted through the official page should only be “reposted” through a third party/church member, and this should be stated. SOCIAL MEDIA USAGE BASED ON PLATFORM

Social media marketing can help with a number of goals, such as: Website traffic Conversions Brand awareness Creating a brand identity and positive brand association Communication and interaction with key audiences (look at Communications Plan) SOCIAL MEDIA MARKETING: DEVELOPING GOALS

Remember the Riverside Social Media Guidelines. Review the Communications Plan to know how to maximize using the platform and posting. If you are unsure about the image or video quality, contact Communications Leader for more insight. OVERALL SUMMARY

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