1. Putting Social Media to Work for Your Outreach Program
An Episcopal Charities Sustainability Institute Webinar
April 20, 2018
Audio:
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2. Agenda Introductions Why social media? Basics of Facebook
Instagram and Twitter
Creating effective social media posts
Resources
Questions

3. Introductions
Sunny Lawrence Program Fellow Rachel Crosby Volunteer Coordinator

4. Why Social Media? Increase awareness of your program through updates
Promote events
Connect with your supporters—volunteers, donors, neighbors, clients
Connect with related programs
Highlight your mission and the good work you do
Engage in advocacy by sharing information about your cause

5. Facebook
Most widely used social media platform: in 2017, 68% of Americans had a Facebook
Will help you reach the widest variety of followers
Even small programs can benefit from a Facebook presence
Can serve the same purpose as a website

16. Instagram App that can be accessed from a smartphone
Platform for posting images and video
Not as effective for text-heavy posts
Great for programs with lots of potential visual material
Recommended for programs serving people in their teens/twenties

19. Twitter Social media site for sharing brief updates
Very easy to reply to other people’s posts and share their content
Recommended for larger outreach programs

22. Creating an Effective Social Media Presence
Focus on your mission
Highlight the positive impact of your work
Know your audience
Interact with other organizations on social media
Use high-quality, compelling photos

23. Creating an Effective Social Media Presence
Post regularly
Make sure your posts are relevant to your cause
Always include a caption
Pay attention to format when posting to multiple social media platforms

24. Resources Episcopal Charities’ Resources Page Sprout Social Blog
Charity HowTo
Episcopal Charities Professional Development Grants
Episcopal Charities Volunteer Program

25. Getting Started
Be prepared to invest some time and resources in creating your social media presence
Look for Episcopal Charities’ programs on social media
Promote your social media to clients, volunteers, and community members

26. Questions?

27. Thank you. facebook. com/episcopalcharitiesnewyork twitter
Thank you! facebook.com/episcopalcharitiesnewyork twitter.com/EpisCharitiesNY instagram.com/episcopalcharities