Virtual meetings for producing ideas View as slide show Virtual meetings’ benefits and costs for creativity Adapted from AdPrin.com

Describe two benefits and two costs of virtual meetings for producing creative ideas Benefits – Saves time (scheduling, traveling, no show, idle banter) – Enhances creativity (fewer distractions) – Allows for analysis (self- paced) – Provides good records (and individual contributions apparent) Costs – Less fun for some people – If someone does not contribute, it is obvious – Requires more thinking – Pressure to perform – Some are unable/unwilling to do things independently Adapted from AdPrin.com When you finish your list, click this slide for the list. Virtual meetings for producing ideas 2

Evidence on face-to-face vs. virtual groups Face-to-face meetings are necessary when negotiating – See paper on face-to-face meetingsface-to-face meetings Otherwise detrimental for creativity and problem solving (Persuasive Advertising p 281) An analysis on firms showed that those that had to rely less on face-to-face meetings had more creative new products and faster development times – Initial face-to-face meetings were important in developing strong personal ties in this study – (Ganesan, Malter, Rindfleisch 2005)Ganesan, Malter, Rindfleisch 2005 Adapted from AdPrin.com

Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, consider having a virtual meeting for work. Evaluate how many ideas were generated and how useful they were. Compare the meeting to your usual face-to-face meetings. Adapted from AdPrin.com