1. Habitat for Humanity Experiment View as slide show Prediction case Adapted from AdPrin.com

2. The Habitat for Humanity experiment Subjects completed a survey. They were then paid five one-dollar bills and were asked to read a request for a donation to Habitat for Humanity. It described four families that applied for help in building a home. The instructions were identical except that half said the donation was for ____ a) “the family that Habitat chose.” while the other half said ____ b) “the family that Habitat will choose” Which appeal had the highest contributions? Click for the findings. “a” was twice that for “b.” It helps to focus on specific people Small and Loewenstein 2003). Small and Loewenstein 2003 Focus on victims similar to the target market (Principle 3.4.4) Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, use word choice the focuses on the right subject. Adapted from AdPrin.com