1. What time is it? View as slide show On the value of systematic and explicit observation Adapted from AdPrin.com

2. You have seen thousands of ads for watches. What time do they display? By systematic observation of the evidence, one can quickly learn. Try this by recording the times for the next ten ads you see for watches. Most watch ads show the same pattern.

3. Ten minutes after ten (or ten minutes to two) Common reasons: 1)Happy face 2)Does not cover important information (e.g., calendar) 3)Tradition. Click this slide for the answer Adapted from AdPrin.com

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, pick any advertising principle from the list of principles on adprin.com, and check how often your organization follows it.list of principles Adapted from AdPrin.com Application