1. Examples versus statistics View as slide show Adapted from AdPrin.com Persuasive proof

2. In general, statistics are more convincing than examples. ___ True___ False Click this slide for the answer. True, unless people have strong contrary beliefs that they are not willing to examine. Statistical evidence was more persuasive (based on meta-analysis of 15 empirical comparisons). For an issue on which people are split 50-50, statistical evidence would convince 22% more people. (Allen & Priess 1997) (Allen & Priess 1997 Provide quantitative evidence (Principle 6.3.1) Examples versus Statistics Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, when you are trying to persuade someone of your view, think about their current beliefs. In a discussion, you might ask them whether they would like statistics or an example. Adapted from AdPrin.com