1. Attractive models View as slide show When an attractive model can be persuasive Adapted from AdPrin.com

2. Use physically attractive models when the product enhances beauty or social competence (8.10.2) Meta-analysis of 75 studies supports this principle. Example: Experiment on beauty enhancing (earrings and lipstick) vs. problem solving (acne cover). When should physically attractive models be used? Write one idea, then click for the evidence. Adapted from AdPrin.com Attractive models 2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, do any of the ads for your firm’s product use beautiful models? Examine the conditions to see if that is proper. Adapted from AdPrin.com