1. Multi-unit sales: Carpet Cleaning View as slide show Adapted from AdPrin.com

2. Carpet cleaning Sears Carpet Cleaning $14 a room 2 rooms: $28! 6 rooms: only $84! Persuasive ad? Why or why not? Adapted from AdPrin.com Multi-unit pricing raised purchase amounts by 32% over baseline pricing (Wansink, Kent and Hoch’s four 1998 field experiments of point-of-purchase ads in supermarkets). Works for low-involvement goods, but carpet cleaning is high-involvement.Wansink, Kent and Hoch’s four 1998 Click this slide for the answer. 2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com