1. How Scarcity Affects Satisfaction View as slide show Scarcity and satisfaction Adapted from AdPrin.com

2. Laundry detergent case In 1972, due to environmental concerns, Miami, Florida, prohibited the sale, possession, and use of laundry detergent that contained phosphates. Mazis (1975) conducted interviews with housewives in Miami and Tampa (which had no such law). Only people who had been using phosphate laundry detergents during the previous six months were interviewed. Who rated their detergent more highly? Why? Click this slide again for the findings from this study. The 76 Miami respondents rated phosphates more highly than the 45 Tampa respondents did for each of seven characteristics because their product was more scarce. See Persuasive Advertising p 72-4. Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com