1. Heart Association fund drive View as slide show Adapted from AdPrin.com Foot-in-the-Door Application

2. You are walking down a street when someone asks if you would complete a short survey on what you think of the Heart Association. Then, whether you complete the survey or refuse, the person asks you to make a donation to the Heart Association. Would the fact that you were asked to complete a survey make you more likely to donate? ____ No _____ Yes Click this slide to see how most people reacted. Almost twice as many of the subjects asked to complete the survey donated - most had filled out the survey (Reingen 1978 in Persuasive Advertising p 82).Reingen 1978 But consider the ethical side of this. You are not allowed to use a survey as an advertising tool. Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, consider the foot-in-the-door tactic (FITD), which means asking customers to complete one small relevant first step. Adapted from AdPrin.com