1. When is it persuasive to distract customers? View as slide show Adapted from AdPrin.com

2. A bargain in other terms Which ad will sell more? ____ a) “For a package of 8 note cards, the price is $3. It’s a bargain.” or ____ b) “For a package of 8 note cards, the price is 300 pennies. That’s $3. It’s a bargain.” Will they differ much? Why? Click this slide for the results in this experiment. 35% 70% For low-involvement goods that are for immediate sale, consider disruption then reframing of an offer. (5.1.4) Evidence: Laboratory studies; field experiments in European stores. Adapted from AdPrin.com2

3. Is distraction fair? You could (and probably should) ask this of any persuasion technique. The purpose is to persuade and to enjoy the transaction – while telling the truth. Distraction passes these criteria for low-involvement products – and on rare occasions for high-involvement products. Good thing, as many advertisements use distraction.

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, brainwrite ways to disrupt and reframe offers for your low-involvement goods and services. Adapted from AdPrin.com