Art of Telling Think of Communication in Terms of an Outcome!

American Red Cross Down the Street, Across the Country, Around the World!

“Professional Speaking Education for Professional People” Communication is #1 3  #1 Frustration  #1 Fear  #1 Skill

“Professional Speaking Education for Professional People” Three Satisfactions to Receive 1. Attention – To be listened to. 2. Belief – Acceptance of our ideas. 3. Action – We want our words to persuade others to act.

“Professional Speaking Education for Professional People” Five Satisfactions to Give 1. To Feel Comfortable – With you and your ideas. 2. To Feel Attracted to the Future – “What’s in it for me?” 3. To Understand How it’s Going to Play – to Other People.

“Professional Speaking Education for Professional People” Five Satisfactions to Give 4. To See it’s Worth Fighting For – i.e high prices, poor quality, poor value, poor service. 5. To See they Have the Power to Do It – He (she) has to be able to see himself (herself) doing this.

“Professional Speaking Education for Professional People” Active Listening Skills  Attending Ask open-ended questions  Acknowledgment Use signals to convey you’re listening  Paraphrase Repeat what you’ve heard  Probing Ask more questions

“Professional Speaking Education for Professional People” Traits of Effective Speakers  That make others feel comfortable… _________________ ________________ _________________

“Professional Speaking Education for Professional People” Traits of Effective Speakers  That make others feel comfortable… They have a passion for their message. They speak with authority (well-prepared, focused, knowledgeable). They connect with their listener (audience). They tell a good story. They use their voices well. They are vulnerable. They are authentic. They have a sense of humor.

“Professional Speaking Education for Professional People” Traits of Ineffective Speakers  That make others feel uncomfortable… _________________ ________________ _________________

“Professional Speaking Education for Professional People” Traits of Ineffective Speakers  That make others feel uncomfortable… They ramble. They speak in monotone. They are uninformed on their topic. They show no energy or passion. They use too many fillers (non-words). They exhibit poor eye contact. They pace, wander or fidget. They use profanity or questionable humor. They lack preparation. They are poor storytellers.

“Professional Speaking Education for Professional People” Your Image  Verbal, Vocal and Visual Combine to be powerful.  Image is defined by: Verbal (words) ______% Vocal (tonality) ______% Visual (physical) ______%

“Professional Speaking Education for Professional People” Your Image  Image is defined by: Verbal 7 % Vocal 38 % Visual 55 % 100 %

“Professional Speaking Education for Professional People” Your Image  Your Image consists of a number of components: Posture Attitude Clothing Energy Level Competence Knowledge of Subject Preparation

“Professional Speaking Education for Professional People” Your Image  Image continued: Use of Language Gestures Voice and Vocal Variety  It boils down to what we say and how we say it and what we do and how we do it!

“Professional Speaking Education for Professional People” Your Tool Box  Facial Expressions  Eye Contact  Your Voice  Gestures  Your Hands  Posture  Space  Artifacts

“Professional Speaking Education for Professional People” Making Your Messages Stickier  Be Credible A few vivid details might be more persuasive than a barrage of statistics. It’s the honesty and trustworthiness of you and your sources…  Use Emotion The goal of making messages “emotional” is to make people care. Feelings inspire people to act.

“Professional Speaking Education for Professional People” Making Your Messages Stickier  Stories A credible idea makes people believe. An emotional idea makes people care. Stories have the amazing dual power to stimulate and to inspire.

“Professional Speaking Education for Professional People” Art of Telling Think of Communication in Terms of an Outcome!