1. Three Types of Persuasive Appeals logospathosethos

2. 3 Types of Persuasive Appeals * Ethos - Ethical appeal (authority on the subject convinces you) … Credibility of speaker * Pathos - Emotional appeal (convinces you based on emotion) … emotional connection to audience * Logos - Logical appeal (gives facts to support the claim) … logical argument

3. Need to use all three types of appeal for the audience to accept your message

4. Do you agree? People buy on emotion (pathos) People justify with fact (logos) People want to know it’s right (ethos)

5. How to develop ethos Be a good person Develop expertise in subject/topic Market yourself Analyze your audience and identify common traits, mannerisms, and dress Show up early Reference people in audience Tell personal stories Use appropriate language, visuals, quotes, statistics

6. How to develop pathos Tell stories Choose emotional words Use analogies, metaphors, and similes Use humor Vocal clues Use vivid, sensory words Use visuals Eye contact

7. How to develop logos Use supporting facts Use data Provide evidence Quote professionals on subject/topic Provide a logical order Order must make sense

8. Ethos Does the audience believe you? Does the audience view you as an authority on the subject/topic Does the audience trust you?

9. Pathos Stories, analogies, similes, and metaphors are effective Do words suggest love? Sympathy? Fear? Does the visual promote compassion? Envy? Does the characterization of the competing emotion evoke a feeling of hate?

10. Logos Does the argument follow an understandable order? Does the argument make sense? Is the argument factual?

11. Class/Homework Assignment Write a three Paragraph paper persuading your teacher why you should not have homework. Your argument should include all three appeals: ethical, logical, and emotional. Please state your case with support and examples. Be original with ideas and presentation. At the end, label/identify your appeals.