© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco “Your Way” Experience Customer Overview April 2012

Market Trends Key Care-abouts Cisco Point of View Cisco Solutions

Mobility: Top Driver for Cloud 15 Billion connected devices by 2015 and growing 2 networked devices per capita: 2015 Connecting not just people…but Machines (2B by 2015) Half U.S. information workers work outside office 35% workers use smart phones Mobile Web overtakes desktop usage: % mobile Internet usage occurs indoors 18X more mobile data: 2012–2016 Wi-Fi access traffic surpasses wired by % growth in business IP traffic

Mobility

Three Critical Lenses for Mobility Mobility Productivity and Innovation Meet user expectations Collaboration Security, Compliance Secure experience anywhere, anytime Managing Complexity Improve ROI Monetization Opportunities Accelerate service velocity OpEx Optimization Lowest cost per bit Spectrum optimization Consistent Quality Experience

Common Care-abouts Superior Experience Cost Effectiveness New Opportunities Cost Reduction Optimization IT Transformation & Innovation Monetization Consistent, High Quality Manage Risk Reduce Risk Maintain Compliance & Security

ENTERPRISES Work your way Shop your way Learn your way... SERVICE PROVIDERS Subscribe your way Watch your way Buy your way …

Powers WLAN Provides Access Configures Network Establishes Policies Secures Device Enforces Policy CISCO INTELLIGENT NETWORK Catalyst UPoE Unified WLAN Unified WLANISE TrustSec Annie brings new iPad to office Annie brings new iPad to office

Annie brings new iPad to office Annie brings new iPad to office Provisions Device, Apps Collaborate Contextualizes Security CISCO INTELLIGENT NETWORK Collaboration Applications MDM VXI ASA

Annie moves across campus Accelerates Applications Optimizes RF Signal Mitigates Interference CISCO INTELLIGENT NETWORK WAN Optimization ClientLink CleanAir Collaboration Applications ISE

Annie moves across campus Annie moves to a cafe Connects to Untrusted Wi-Fi network Develops New Services Quickly CISCO INTELLIGENT NETWORK Packet Core ISE Next Gen Next GenHotspot Collaboration Applications

Location-based Services Annie moves to a cafe Annie heads home Delivers Premium Content Handoff – Wi-Fi to 3G/4G Cellular Aggregates Small Cell, Macro Traffic CISCO INTELLIGENT NETWORK CDN Unified RAN Backhaul Packet Core Next Gen Hotspot Turbo Boost

Annie heads home CISCO INTELLIGENT NETWORK Mobile Experience Your Way Consistent, Seamless At Work, On the Go, At Home Wired, Wireless, Macro Cellular Mobile Experience Your Way Consistent, Seamless At Work, On the Go, At Home Wired, Wireless, Macro Cellular

Enabled by Service Provider and Enterprise Solutions SP Mobility SP Mobility Small Cells Unified RAN Backhaul Evolved Packet Core Enterprise Mobility Security Unified Access TrustSec VXI VXI Virtual Collaborative Workspace Virtualized Data Center Collaboration Applications Collaboration Applications Jabber WebEx

Addressing Customer Business Priorities, Driving Profits and Revenue Partnering with Customers to Drive Outcomes ProfitabilityROI End User Experience

Mobile Experience Your Way

Connectivity Security Policy & Compliance Productivity Service Velocity Productivity Service Velocity TimeTime Experience Optimization

Security Service Velocity Policy & Compliance Experience Optimization

Rapid deployment of new services in days versus months Near real-time Analytics and correlation to improve margins and user experience Optimal resource allocation through network intelligence such as nV, NPS Virtualized architecture to facilitate mobile function selection based on decoupled software and hardware (flexibility to support multiple functions simultaneously) Industry’s 1st standards-based Small Cell Solution: Next Generation HotSpot 2.0 validated by WBA Offer capabilities that allow the business to drive new revenue or customer opportunities Real-time ubiquitous awareness of network, subscriber, application with M.O.V.E. architecture Consistent, seamless experience across small and macro cell networks Video optimization Industry’s only proven, deployed, large-scale Small Cell solution Industry’s only architecture that brings together Cloud, Network, Clients Only end-to end architecture to span wireless/wired LAN, macro and small cell networks 30-40% OpEx reduction Unified RAN Backhaul solutions to reduce Cost per Bit Technical and Professional Services Pre-validated, pre-tested architecture for faster deployment, risk mitigation

Rapid deployment of new services in days versus months Near real-time Analytics and correlation to improve margins and user experience Optimal resource allocation through network intelligence such as nV, NPS Virtualized architecture to facilitate mobile function selection based on decoupled software and hardware (flexibility to support multiple functions simultaneously) Industry’s 1st standards-based Small Cell Solution: Next Generation HotSpot 2.0 validated by WBA Offer capabilities that allow the business to drive new revenue or customer opportunities Offers solutions that encompass all models – BYOD and corporate, with a native, virtual or hybrid approach to application deployment Enables faster, simpler deployment of workspace and business services with validated design, system roadmap, end- to-end support and services Real-time ubiquitous awareness of network, subscriber, application with M.O.V.E. architecture Consistent, seamless experience across small and macro cell networks Video optimization Provides the best all-in- one collaborative application across broadest range of platforms, browsers and devices including PC, Mac, tablet and smartphones Delivers a superior experience with uncompromised video, voice, collaboration and corporate applications to maximize productivity Industry’s only proven, deployed, large-scale Small Cell solution Industry’s only architecture that brings together Cloud, Network, Clients Provides single source policy for entire organization: wired, wireless, remote networks, physical or virtual devices Allows optional enhanced compliance and risk mitigation through centralized control of data and applications via virtual deployment mode Only end-to end architecture to span wireless/wired LAN, macro and small cell networks 30-40% OpEx reduction Unified RAN Backhaul solutions to reduce Cost per Bit Reduces operational costs by simplifying complexity and building on existing network and application investments