Yellow Letter Marketing Zach Braunel YellowLettersComplete.com.

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Presentation transcript:

Yellow Letter Marketing Zach Braunel YellowLettersComplete.com

Overview What are yellow letters Why they work What to say on yellow letters Where to send them When to send them Handling the calls YellowLettersComplete.com

Yellow Letters Are… High-response direct mail marketing method Path to off-market properties Tool that can get property sellers consistently calling you YellowLettersComplete.com

Why do Yellow Letters generate so many responses? Hand addressed envelope Concise message Local phone number Local return address YellowLettersComplete.com

Postage First Class o Quick delivery o Gets postmarked o Expensive! Standard o Usually lands within a few days o No postmark o Cost savings YellowLettersComplete.com

Example of Front of Envelope StandardFirst Class YellowLettersComplete.com

Return Address Examples YellowLettersComplete.com

Letter Templates More templates on website YellowLettersComplete.com

Popular Mailing List Options Absentee Owned o Purchase Date o Date of Birth Owner Occupied o Adjustable Rate Mortgage o Purchase Date Notice of Default for a o County, city or zip code YellowLettersComplete.com

Target Area Lead quality vs geography Buyers list Pull by county, city or zip code YellowLettersComplete.com

Mail Timing Target days for letters to land Stagger your mail dates Number of touches Timing of follow-up letters YellowLettersComplete.com

Handling the calls Take them yourself Answering Service Train someone YellowLettersComplete.com

Cost Per Phone Call Received Mail PieceBudgetQuantity Sent Average Response Rate Calls Received Cost Per Call Postcard$ %5 $100 Yellow Letter $ %25 $20 YellowLettersComplete.com Assumptions: 49¢ per postcard 99¢ per yellow letter

Contact Us YellowLettersComplete.com YellowLettersComplete.com