1. Statistically Foolproof for 2017 Note Marketing For Results
Jeff Armstrong

2. If it’s important to you, you will find a way
If it’s important to you, you will find a way. If not, you’ll find an excuse.

3. T W I T A
That’s What I’m Talking About
TWITA! 

4. MOST amount of prospects in the LEAST amount of time for the
Marketing is:
Finding the
MOST amount of prospects in the
LEAST amount of time for the
LEAST amount of money.

5. What does a good marketing plan consist of?
1 marketing method?
2 marketing methods?
3 marketing methods?

6. you will need to test and retest
When creating your
marketing plan
you will need to test and retest
different methods until you find what works best for you.
What works for one does not necessarily work for another.

7. Macro Testing
Direct Mail
Versus
Classified Ads
&
Print Advertising
Internet (Banner Ads)
Micro Testing
Classified Ads
- where to place
- when to place
- what to say
- how to say it
- who to say it to

8. Example of a good marketing plan:
Method % of Budget
Direct Mail 50%
Internet 20%
Classified Ads 10%
Referral Network 10%
Direct Contact 10%

10. of Testing Your Marketing
Extreme Details
of Testing Your Marketing

11. Direct Mail

12. Direct Mail Micro Testing
- Geography - Size of note
- Age of names - Postcards, letters, responders
- Type of paper - Type of envelope
- Fonts - Envelope message
- Salutation - Body of letter
- Signature - Color of signature
- Post Script - Postage
- When to send out - Tracking

13. Direct Mail Micro Testing
Postcards
- Size - Color
- Body - Postage
- Timing - How often to send
- Tracking responses
- Responses vs letters
- Direct Mail Program

14. Art of Marketing
Classified Ads

15. Classified Ads Micro Testing
- Geography
- What section of the paper
- Body of Ad
- When to run ads
- Classified Ad Program

16. Art of Marketing
Referrals

17. Referral Network Micro Testing
- Who
- Broadcast faxes
- Broadcast s
- Door to Door
- Reverse Listing method
- Track by referral name
- Referral fees
- By far the absolute best method for building a referral network is people who were involved in the purchase of a note and saw that you do what you say

18. Art of Marketing
Internet

19. Internet Micro Testing
- NOT A Stand Alone Marketing Method
- Websites, track by # of hits
- Still in process of being tested
- Google Adwords, SEO, Banner Ads
- Social Networking, Facebook, Linked In, Twitter, Myspace, You Tube, Four Square, Meet up
- Reverse Listing methods – RE listing websites, OWC ads, etc…
- HUGE numbers game

20. How’s Business???… Why the difference???
- Worksheets filled out vs closed transactions 2.94% (1 out of 34)
- Broker Worksheets filled out vs closed transactions
0.054% (1 out of 184)
Why the difference???

21. If it’s important to you, you will find a way
If it’s important to you, you will find a way. If not, you’ll find an excuse.
TWITA! 

22. Statistically Foolproof for 2017 Note Marketing For Results
Jeff Armstrong