2. RLLIFESTYLES.com CLEAN UP YOUR CONTACT DATABASE And do more Real Estate Business in 2012

3. GET READY FOR 2012 In 2012 – Agents will get more business from their SOI and referrals than any other source.

4. OPPORTUNITIES Increase the amount of communication you have with your network of contacts and YOU WILL do more business because of it.

5. 360° COMMUNICATION Phone Calls Direct MailSocial Media Door Knocking Open Houses Community Events Emails

6. WANT TO DO MORE? At the heart of consistent communication, is an organized Contact Database. Do you want to increase your business next year? Then CLEAN UP YOUR CONTACTS!

7. GET ORGANIZED 1.Compile all your contact information 2.Organize the data into an Excel spreadsheet 3.Reach out to contacts to fill in missing information 4.Load your contact database into a CRM to organize your marketing communication

8. STEP 1 Think about the many different rosters you collect in life: professional organizations, school committees, clubs, churches, charities, and so on. Step 1 is to gather all of that contact information

9. STEP 2 Organize your Contacts into a Single File First Name Last Name Email Address Mobile Phone Number Address City State Zip Birth date Relationship * Prospect Rating **

10. STEP 3 Look for Missing Information: With all of your Contact Database information collected into one Excel File, you will be able to see all the holes. Do you have email addresses for a group of people, but no mailing address? Are you missing mobile phone numbers?

11. STEP 3 Think of any missing information as the perfect excuse to reach out to your Sphere.

12. STEP 4 Upload your Database into Market Advantage and create campaigns to Keep In Touch with your Sphere Email campaigns cost nothing! Postcards can be mailed for just $.50 a piece Folded greeting cards are always appreciated Automated newsletters and campaigns save time

13. HAPPY HOLIDAYS With the holidays right around the corner, make it your goal to update your database and send everyone you know a greeting card or holiday message. This simple, friendly act will set you up to start 2012 with great SOI marketing.

14. RLLIFESTYLES.com CLEAN UP YOUR CONTACT DATABASE And do more Real Estate Business in 2012